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1、CityGraphicsIsomorphisminBrandImageAdvertisingBarnett(UniversityofBirmingham,Birmingham,Britain)Abstract:Itanalyzedthevalueofgraphicoriginalityinbrandimageadvertising.Combinedwithdesignexamplesofthebrandimageadvertisement,itdiscussedtheseveraltypesofbrandimageadvertisinggraphic.Fromthecognitiv
2、epsychology,ittalkedovertheessenceofgraphiccreation,whichwasthequestionsthatexistedintheformofgraphicisomorphism,andanalyzedthecontentofgraphiccreation,whichwasmanufacturingthegraphicisomorphism,andexpoundedthesignificanceofmanufacturinggraphicisomorphism.Basedonthis,itputforwarditwasaimportan
3、tmethodthattheisomorphismbetweengraphicsinternalstructureandgraphicsandenvironment,andpointedoutthemainpointsoftheselectionoftypicalmaterial.Keywords:brandimage;advertisement;graphicsisomorphismGraphicalsymbolandmakeitbecomeoneofthemainlanguageofbrandimageadvertising.Themeritsofgraphicdesignre
4、latedwork.Creativegraphicsbrandimageadvertisingcanmakespecificbrandassociation,tocreateastrongvisualimpactandappealforadvertising.Creativegraphicsbrandimageadvertisingshouldmakefulluseofbrandvisualsymbolstorepresentthebrandimage,graphicscreativebasedonvisualperformance.1.Typesofbrandimageadver
5、tisinggraphicsOneormorevisualsymbolofbrandimageadvertisinggraphicscanbeincludedinthebrand.Theoverallcombinationofbrandtrademark,enterprisenameandlogoandthewordstandard,standardcolor,productpackagingandothervisualsymbolsoftheelementsandinterrelatedconstitutethephysicalmeaningofthebrandexists.Br
6、andadvertisingdesigngraphicsingeneralandbrandassociationhascertaincorrelation.Brandadvertisinggraphicsincluding:logo,graphic,productpackaginggraphics,otherbrandassociationgraphetc..1.1ThemainbrandadvertisingdesigntographicsymbolforMarkisoneofthemostimportantbrandimageadvertisinginthememory,isP
7、unchlineadvertisingpromotion,makethebrandmoreeye-catching.Brandadvertisingisalwaysindispensablesymbolfigure.Markistherepresentativeofthenatureandcharacteristicsoftheenterprisesymbol,itsbrandimageastheincarnation,toenableconsumerstoquick