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1、1.Theapplescometogether（BusinessWeekFeb5,2007）The30-yearlegalbattlebetweenthetwocompaniesknownasApple—theCaliforniamakerofcomputersandiPods,andtheLondonguardianofthemusicallegacyoftheBeatles—hascometoaclose.Havingfoughtintermittentlyovertheappropriatewaytodi
2、videtherightstotheApplenameoneachofitsproducts,thetwocompaniessaytheyhavereachedanamicablesettlementthatwillassignalltrademarkstoAppleInc.(AAPL).ThedealcallsforcertaintrademarkstobelicensedbacktoAppleCorpsforcontinueduse.Financialtermswerenotdisclosed,butthe
3、twocompaniessayeachwillpayitsownlegalfees,whichhaveamountedtoaround$6million.RumorshavebeenflyinginrecentweeksthatasettlementoftheirlatestlegalspatmaypavethewayforthearrivaloftheBeatles’musicalcatalogonApple’siTunesStore,butnodetailswerereleasedonwhetherthat
4、debutwasimminent.Duringthetrial,NeilAspinall,headofAppleCorps,disclosedthatthecompanywasintheprocessofremasteringtheBeatlescatalogfordigitaldistribution.Apple’siTuneswouldappeartobethemostlikelycandidatetomaximizesales.However,RealNetworks(RNWK)hassecuredthe
5、rightstodistributethesoloworksofJohnLennon.ButbringingthemusictoiTunesisn’tasclearapropositionasitmightseemonfirstglance.ManyofthedistributionandpublishingrightstothesongsarecontrolledbySony/ATV,aholdingcompanythathadbeenpartiallycontrolledbythesingerMichael
6、Jackson.Lastyear,JacksongaveSonytheoptiontopurchasehisportionoftheSony/ATVjoint-venture.SonyhasyettodecidewhethertobuyJackson’sstake.Meanwhile,theclockistickingontherightstoBeatlesmusic.Additionally,onlysixyearsremainonBritishcopyrightprotectiononthefirstbat
7、chofBeatlestunesreleasedin1963,unlesstheBritishgovernmentreversesitspositiononextendingcopyrightsbeyond50yearsafterawork’srelease.Ifleftunchanged,ItappearsthatthetimetocashinondigitalsalesviaserviceslikeiTunesisstartingtoevaporate,especiallyifthemusicissetto
8、startleakingintothepublicdomaininthecountrywhereitwasoriginallyproduced.SpeculationhasbeenrifeaboutwhatApplemightdowereittosignadealtoaddtheBeatlescatalogtoiTunes.ClearlyApple’shigh-impactadvert
