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1、AppleCOMPANYPROFILECompanyname:AppleInc.(now)AppleComputerInc.(until2007.1.9)Companytype:PubliclimitedcompanyDateestablished:April1,1976Employees:60,400employees2,900full-timetemporaryemployeesAppleInc.MarketcapitalizationOnMay26,2010,themarketvalue(about$222.1bil
2、lion),exceedingMicrosoftCorp(about$219.2billion)Apple'ssoaringstockpricehasenabledthetechgianttoeclipseMicrosoft's$219.2billionmarketcap.OnAug.10,2011,themarketvalue(about$337billion)rankedthe1st,exceedingExxonMobilCorp(about$333billion).MarketcapitalizationKeynum
3、bersforfiscalyearendingseptember,2011RevenueNetsales$108,249MOneyeargrowth65.96%Netincome$25,922MOneyeargrowth84.99%2007-2011fiscalyearrevenueandprofitTotalassets:$116,371millionAppleInc.FinancialstateShareprice1976–1980:TheearlyyearsApril1,1976:Applewasestablishe
4、dbySteveJobs,SteveWozniakandRonaldWayne,toselltheAppleIpersonalcomputerkit.April16,1977:TheAppleIIwasintroduced.May1980:ThecompanyintroducedtheAppleIIIinandattemptedtocompetewithIBMandMicrosoftinthebusinessandcorporatecomputingmarket.1981–1985:LisaandMacintosh1978
5、:SteveJobsbeganworkingontheAppleLisa.1982:HewaspushedfromtheLisateamduetoinfighting,andtookoverlow-cost-computerproject,theMacintosh.1986–1993:Riseandfall1989-1991:the"firstgoldenage"oftheMacintosh1991-1993:fallinotherproductsCulture—History1994–1997:Attemptsatrei
6、nvention1994:ApplealliedwithIBMandMotorolaintheAIMalliance.November10,1997:AppleintroducedtheAppleOnlineStore,tiedtoanewbuild-to-order(订单生产)manufacturingstrategy.1998–2005:ReturntoprofitabilityAugust15,1998:Appleintroducedanewall-in-onecomputer:theiMac.OnMay19,200
7、1,thefirstofficialAppleRetailStoresOpenedinVirginiaandCalifornia.2005–2007:TheInteltransitionJanuary10,2006:ApplebeganproducingIntel-basedMaccomputers.2007–2011:iPhone,iPodTouchandiPadHistoryOnJune7,2011,SteveJobsgaveapresentationtoCupertinoCityCouncil,detailingth
8、earchitecturaldesignofthenewbuildinganditsenvirons.Thenewcampusisplannedtohouseupto13,000employeesinonecentralfour-storiedcircularbuilding(withacaféfor3
