what should overseas company do to survive in china？

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1、whatshouldoverseascompanydotosurviveinChina？　　安徽?经大学　　Introduction：Inthisessay，IamgoingtotalkabouthowsuccessfuloverseascompanieshavebeeninadaptingtheirproductsandservicestothepreferencesoftheChineseconsumers.Actuallyinmyopinion，mostforeigncompaniesareallverysuccessfulinadaptingtothesoc

2、ialandbusinessculture.Inthemainbody，Iwillillustratemyanswerwithtwospecificexamples.TheyaretwocompanieswhichgotbigsuccessinChina，KFCandCarrefour.IwillexplainwhattheydotoadapttoconsumersinChinaindetail.Intheend，Iwillbringmyessaytoaconclusion.　　Firstofall，IwanttotalkaboutKFC.KFC’sexpansio

3、ntoChinawasunprecedented，butitisarightmoveforthecompany’seventualsuccess.ThefirstKFCinChinawasopenedin1987.OneofthemostimportantsecretstoKFC’ssuccessinChinaisduetothebrand’sattempttoadaptinmenuandattitudesosuitChineseconsumers.ChineseKFCrestaurantsofferalargerangeofChinesetraditionaldi

4、sheswithcommonwesternmenuitems，suchaseggtartsandpreservedegg.Whatismore，KFC’smenuinvolvesspecialfoodswhichthemestothetasteofChina，suchas“Chickenwrap”，“Pekingduck-typesauce”andmanyotheritems.KFC’sChinesestrategyhasbeensosuccessfulthatthebrandhasspawnednumerousimpostersintheMiddleKingdom

5、.RestaurantssuchasDicosandMaiDeSiofferupKFC-inspiredmeals，fromfriedchickentoppedricedishestothemuch-coveted“jirouhanbaobao，”a“chickenmeathamburger，”theChineseequivalentofachickensandwich.KFCembracedChinaandchangethemenuaccordingwhatthelocalpeoplelike.ThesuccessinChinaisaboomforKFC，acom

6、panywhichwasaverysmallshopinAmericabecameaninternationalcompanywithitsshopsaroundtheworld.KFCwhotooktheopportunitiesofChina’sopeningandreformalsosucceededinadaptingitsproductstosuitChineseconsumer.　　SecondexampleIwanttosayisanexamplefromCarrefourinChina.Asweallknow，Carrefourisaretailgi

7、ant.TherearetworeasonsthatwhyCarrefourcouldbesuccessfulinChina.Firstly，thenameofCarrefourplaysanimportantroleinitssuccess.Carrefourjustmeansitlocatesataplacewheretransportationisveryconvenient.ButwhenittranslatesintoChinese，itbecomes“JiaLeFu”whichmeans“happinessandfamily”.Thetranslat