跨境电商与跨境物流协同策略研究

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1、跨境电商与跨境物流协同策略研究摘要：跨境电商与跨境物流发展过程存在诸多不协同，主要表现在能力协同缺乏、利益互信协同机制缺乏、跨境物流网络系统协同缺乏、跨境电商与逆向物流协同缺乏以及跨境电商与传统外贸协同缺乏等诸多方面。跨境电商与跨境物流协同水平直接影响整个跨境电商生态系统经营成效，因而促进二者协同发展，解决诸多协同缺乏的困境，成为当今跨境电商、跨境物流实践发展与理论研究亟待解决的问题之一。对跨境电商与跨境物流协同现存研究成果进行总结，提出跨境电商与跨境物流协同机理，分析二者协同现状与网境。在此基础上，从健全政府支撑服务体系、完

2、善利益互信协同机制、优化跨境电商与逆向物流协同、推动跨境电商与传统外贸协同以及促成各子系统、多方主体协同等多方面提出协同策略建议。本文采集自网络，本站发布的论文均是优质论文，供学习和研究使用，文中立场与本网站无关，版权和著作权归原作者所有，如有不愿意被转载的情况，请通知我们删除己转载的信息，如果需要分享，请保留本段说明。关键词：跨境电商；跨境物流；协同机理；协同困境；协同策略中图分类号.•F713.365.1文献标识码.•AAbstract：Therearelotsofsynergydilemmasduringthedevel

3、opmentprocessofcross-borderE-commerceandcross-borderlogistics,whichmainlymanifestinthelackofsynergyintermsofability,mutualinterestandtrustmechanism,cross-borderlogisticsnetworksystem,cross-borderE-commerceandreverselogistics,aswellasthelackofsynergyincross-borderE-c

4、ommerceandtraditionalforeigntrade.Thelevelofsynergyofcross-borderE-commerceandcross-borderlogisticsplaysanimportantroleinthebusinessperformanceofthewholecross-borderE-commerceecosystem.Thereby,topromotethecollaborativedevelopmentofthetwoandfindthewaystosolvethesyner

5、gydilemmas,becomeoneoftheurgentproblemstobesolvedinpracticaldevelopmentandtheoreticalresearchofcross-borderE-commerceandcross-borderlogistics.Thearticlesummarizestheexistingresearchresultsofcross-borderE-commerceandcross-borderlogistics,proposesthesynergymechanisman

6、danalyzesthesynergycurrentsituationanddilemmaofthetwo.Onthisbasis,weputforwardrecommendationsforthesynergystrategicsfromfiveaspects,whichincludeimprovinggovernmentsupportservicesystem,enhancingthebuildingofthemutualinterestsandtrustmechanismofsynergy,optimizingthesy

7、nergymechanismofcross-borderE-commerceandreverselogistics,promotingthesynergyofcross-bordersynergyofvarioussubsystemsaswellasthemultipartitesubjectofsynergy.Keywords:cross-borderE-commerce；cross-borderlogistics；synergymechanism；synergydilemma；synergystrategyo引言据艾媒咨询

8、研究报告，2016年我国进出口跨境电子商务（以下?称“跨境电商”）整体规模达到6.3万亿元，同比增长23.4%,而至2018年预计将达8.8万亿元。跨境电商的快速发展促进Y跨境物流的迭代升级，而高效的跨境物流系统则成为跨境电商的有力保障，二者有着复杂而动态的关系体系。跨境电商