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《The Translation of Automobile Brand-names from the Perspective of the Principle of Equivalence 英语翻译方向毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、TheTranslationofAutomobileBrand-namesfromthePerspectiveofthePrincipleofEquivalenceAbstract:Likeanyothertranslations,thetranslationofautomobilebrand-namesisalsoakindofformofinterculturalcommunication,itinvolveslanguagelaws,culturalpsychology,aestheticinterestandsomeotherfactors.Theprincipl
2、eofequivalenceofNidahasgreathelptothetranslationofautomobilebrand-name.Accordingtothisprinciple,thereceptorsofthebrandnamesinthereceptorslanguageshouldrespondtoitinsubstantiallythesamemannerasthereceptorsofthebrandnamesinthesourcelanguage.Onthepremiseofknowingthesourcesandthefeaturesofaut
3、omobilebrand-name,thetranslatorshouldrealizethebigsignificanceofthisprincipletotranslationandimplementtheprincipleofequivalenceintheprocessoftranslation.Also,thetranslatorshouldmastervarioustranslationprinciplesandfourdifferenttranslationmethodssuchastransliteration,literaltranslation,fre
4、etranslationandtransliterationcombinedwithliteraltranslationtoachievethedesiredeffect.Keywords:principleofequivalence;brandnames;translationstrategies从等效原则看汽车品牌名称的翻译摘要:汽车品牌名称的翻译同任何翻译一样,是一种跨文化交际形式,也涉及到语言规律、文化心理、审美情趣等方面的因素。而奈达的等效原则理论对于品牌名称的翻译有很大的帮助。根据这一理论，奈达指出在翻译过程中，品牌译语中的信息接受者对品牌译文信息的反应应该与
5、品牌源语接受者对商标原文的反应程度基本相同。在掌握好汽车品牌名称的来源及特征的前提下，译者应当了解等效原则对翻译的重大影响和意义，并在翻译过程中彻底贯彻奈达的等效原则，熟练掌握翻译时应遵循的四条原则及四种翻译策略：音译法、直译法、意译法、音意结合法，以达到理想效果。关键词：等效原则；品牌名称；翻译策略19IntroductionWiththeaccelerationofeconomicglobalizationandChina'saccessiontotheWTO,alargenumberofautomobilebrandnamesneedtobetranslated.N
6、owadays,thetranslationofgoodshasbecomeanimportantbridgethatcanhelpenterprisesopenthemarketsofothercountries.Inrecentyears,theeconomyofChinahasarapidimprovementaswellastheChinesepeople'slivingstandard.Automobileshavequicklyenteredintothecommonpeople’sfamily.Asthecontinuedgrowthofconsumerde
7、mandandtherapidriseoftheautomobileproduction,peoplecanseethatalmosteverywhere—thestreets,newspapers,magazines,radioandtelevision,theInternetandothermassmedia,aretalkingaboutautomobileandmoreandmoreautomobileadvertisementsaredancingandflyingoverthecityatthesametime.I
