Politeness Usage in English Business Letters 英语毕业论文

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1、PolitenessUsageinEnglishBusinessLetters(Outline)I.IntroductionII.DefinitionofpolitenesstheoriesIII.ApplicationsofpolitenessstrategiesinEnglishbusinessletters1)Baldon-record2)Positivepoliteness3)Negativepoliteness4)Off-record(indirect)5)Don’tdotheFTAIV.Additionalfo

2、rmsofpolitenessinbusinesswritingV.PrinciplesofbusinesswritingVI.SummaryPolitenessUsageinEnglishBusinessLettersAbstract：Withtheglobalizationofeconomy,Englishbusinesslettersprovetobeanessentialmeansofcommunicationsintheinternationaltrade.Thispaperdiscussesthathowtoa

3、pplypolitenesstheoriesofpragmaticstoourbusinesswriting,whichabsolutelyheightensourwritingabilityofbusinessletters.Keywords:Politeness，BusinessEnglish，Writing，StrategyofPoliteness摘要：随着经济的日益全球化，商务英语函电成为对外经济贸易往来必不可少的交流方式。本文运用语用学中的相关礼貌原则研究了如何恰当使用礼貌策略提高商务英语函电的写作能力。关键词：

4、礼貌；商务英语；函电写作；礼貌策略I.IntroductionSincethe1970s,manyscholarsofpragmaticshavebeguntodevoteattentiontothesignificanteffectofwordsofpolitenessonspeechcommunications,andthenthewordingofpolitenesswasexpandedintoabranchofpragmatics.Lakoff,BrownandLevinson,andLeechadvancedt

5、heirpolitenesstheoriesinordertosettlesomeproblemsofsocialinteractionindailyspeechcommunications.SinceChinajoinedtheWTO,businessactivitiesandinformationexchangesacrossbordershavebeenincreasingrapidly.Todayalmostallthebusinesscommunitiesrecognizewithoneconsentthesig

6、nificanceofessentialcommunicatingskills,forallbusinessactivitiesrelyonsatisfactoryexchangeofinformation.Amongalltheseveralcommunicationstools,businesslettersremainadispensablepartofbusinesscommunication.Hence,businesslettersareattachedmoreandmoreweightwitheachpass

7、ingday.Inthemeantime,Ibelieveitismeaningfulandworthwhiletoapplythepolitenesstheoryofpragmaticstoourbusinesscorrespondence.I.DefinitionofpolitenesstheoriesPolitenessisgenerallyregardedasbehavingorspeakinginawaythatiscorrectforthesocialsituationyouarein,andshowingth

8、atyouarecarefultoconsiderotherpeople’sneedsandfeelings.Theoriesofpolitenessinpragmaticscanexplaintremendousphenomenaoflanguageusage.Leechheldthatthetheo