跨文化视角下中美电视公益广告研究

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1、硕士学位论文跨文化视角下中美电视公益广告研究姓名：孙雅楠学号：201520144指导教师：黄少荣学科专业：英语语言文学学位类型：学术学位2018年6月THEANALYSISOFCHINESEANDAMERICANTELEVISIONPUBLICSERVICEADVERTISEMENTS:ACROSS-CULTURALPERSPECTIVEBySunYananAThesisSubmittedtotheGraduateSchoolofXi’anInternationalStudiesUniversityinpartial

2、fulfillmentoftherequirementsforthedegreeofMASTEROFARTSinEnglishLanguageandLiteratureXi’an,China2018iiiiiiivvviACKNOWLEDGEMENTSOnthecompletionofmythesis,Iwouldliketoexpressmydeepestgratitudetothesefollowingpeople:Firstandforemost,Iamgreatlyindebtedtomysupervisor

3、…whogavemeconstantencouragement,valuableinstructions,andpatientguidance.Hiseffectiveadvice,shrewdcommentshavekeptthethesisintherightdirectionandallofwhichhavebeenofinestimableworthtothecompletionofmythesis.Then,IowemythankstoalltheteachersofSchoolofEnglishStudi

4、es,whohashelpedmebroadenmyknowledgeandlaidasolidfoundationduringmyfouryearsofundergraduatestudies.IalsoowemygratitudetotheprofessorsinGraduateSchool,whoselecturesarebeneficialandleadmetodotheresearchindependentlyandprofessionally.Moreover,Iwouldliketoexpressmyh

5、eartfeltthankstomydearfriendsandalltheclassmateswhogavemegeneroussupportinthepastyears.Myroommatesnotonlyprovidedacomfortableandproductiveworkingenvironment,butalsoencouragedmeandsupportedmewhenIfeltfrustratedwiththisdissertation.Lastbutnotleast,I’dliketothankt

6、omybelovedfamiliesfortheirlovingconsiderationsandgreatconfidenceinmeallthroughtheseyears.viiABSTRACTWiththerapiddevelopmentofsociety,avarietyofsocialproblemssprungup.Televisionpublicserviceadvertisementasanimportantcomponentofmassmediasystem,sharessomepressureo

7、fresolvingsocialproblems.Itisanimportantandeffectivewaytoinformthepublictocertainsocialissuesandstimulateactionsatthesametime.Manyscholarsonlycoveronethemeofthepublicserviceadvertisement,whileinthisthesistheauthorchoosesthreethemesofitandexplorestheinnerrelatio

8、nshipbetweenthesethemes.Theauthoremploysacross-culturalperspectivetoexplorethedifferencesbetweenChineseandAmericanpublicserviceadvertisements.Culturaldimensiontheoryandconte