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1、学号：4109012126泰山医学院毕业设计（论文）AnAnalysisonTranslatingCommercialsfromthePerspectiveofRelevanceTheory院（部）系外国语学院所学专业英语本科年级、班级2009级4班张红董雁讲师完成人姓名指导教师姓名专业技术职务2013年5月20曰AnAnalysisonTranslatingCommercialsfromthePerspectiveofRelevanceTheoryByZhangHongSupervisor:Do

2、ng¥anSubmittedtotheSchoolofForeignLanguagesinPartialFulfillmentofRequirementsfortheDegreeofBachelorofArtsTaishanMedicalUniversityTaian,ChinaMay,2013论文原创性保证书我保证所提交的论文都是自己独立完成，如有抄袭、剽窃、雷同等现象，愿承担相应后果，接受学校的处理。专业：英语木科班级：2009级4班签名：2013年5月20日ContentsChapter1I

3、ntroductionChapter2.OutlineofRelevanceTheory2.1TheDevelopmentofRelevanceTheory2.2DefinitionofRelevanceChapter3.AGeneralViewonCommercials[3]DefinitionofAdvertising[4]FunctionofCommercials[5]FeaturesofCommercialsChapter4.ApplicationsandStrategiesofRelev

4、anceTheoryintheTranslationofCommercials(1)TheTranslationofCommercialsonRhetoricalFigureinlightofRelevanceTheory.PunsTranslationRepetitionTranslationHyperboleTranslation(2)AdvertisingTranslationStrategiesfromtheperspectiveofRelevanceTheory4.2.1LiteralT

5、ranslationinCommercials4.2.2FreeTranslationinCommercialsChapter5.ConclusionNotesBibliographyAcknowledgementsAbstractWiththeboomingoftheinternationaleconomy,productsfromdifferentregionsaresoldeverywhereintheworld.Commercialsasamethodofpromotingsaleshas

6、deeplyenteredintoourdailylives.Theadvertisementswhichcomefrommultinationalcompaniesandinternationalbusinesseshavebecomealargepartofthebusinessworld.Asaresult，commercialstranslationisuptoagrowingneedonefficientinternationalbusinesses.SperberandWilson's

7、RelevanceTheoryhasbecomeanewtheoryoftranslation，whichtreatstranslationasanostensive-inferentialprocess.Inadvertisingtranslation,thetranslatorshouldfirstlygettheadvertiser’scommunicativeintention,andthenbothinformativeandcommunicativeintentionsshouldbe

8、transferredtothetargetaudiencebythetranslator.Andatthesametime，theoptimalrelevanceisachieved.ThispaperapproachesadvertisingtranslationfromtheperspectiveofRelevanceTheoryandanalyzesadvertisingtranslationstrategies.Thethesisconsistsoffivechapter