齐鲁电视台调研报告

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1、山东师范大学硕士学位论文目录中文摘要............................................................IAbstract............................................................I前言..............................................................1一、节目与内容...............................

2、....................1（一）培养受众收视习惯..........................................21.早间时段（7:00—7:30）.....................................22.中午时段（11:50——13:10）.................................23.晚间时段（16:30——18:50）.................................34.夜间时段（22:00—

3、—23:25）.................................35.客观条件决定收视习惯.......................................4（二）“新闻立台”思想..........................................41.新闻栏目扩容...............................................52.通俗而不庸俗........................................

4、.......53.选题难度增大...............................................84.报道困难增多...............................................9（三）电视剧集—新闻之外的重头戏...............................101.《拉呱栏目剧》—支撑上午时段.............................102.电视剧强档的差异化现象......................

5、..............11（四）综艺节目的流水线.........................................12（五）微创新—领先半步.........................................131.成功借鉴也是创新..........................................142.试验田—独立节目板块......................................143.节目包装的调整............

6、................................15（六）齐鲁台远非高枕无忧.......................................16（七）后卫视时代—齐鲁台的定位.................................17二、营销与整合.....................................................21（一）深化—广告植入升级.......................................2

7、1（二）公益—品牌营销的旗帜.....................................21山东师范大学硕士学位论文（三）品牌管理.................................................22（四）混媒—营销渠道和媒介的交融...............................23（五）私人定制模式—品牌销量双突破.............................251.广告灵活定制.......................

8、.......................252.营销活动完成二次助力......................................253.定制独立节目..............................................26（六）过度营销之忧.............................................26（七）营销升级展望.............................................