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1、目录第一章总论41.1项目背景41.1.1项目名称41.1.2项目承办单位41.1.3延吉市嘉华饮品有限公司基本情况41.1.4初步可行性研究报告编制依据41.1.5项目提出的理由及过程52项目概况62.1建设地点62.2建设内容、规模72.3投入资金及效益情况72.4主要技术经济指标73问题和建议7第二章市场预测72.1产品市场供应现状72.2产品市场供应预测82.3产品市场需求现状82.4产品市场需求预测82.5产品价格预测102.5.1产品价格102.5.2价格预测10theirownconditionstodeveloptheco
2、rrectroad,themaximumtoavoidinvestmentrisk,gainprofit.(three)vigorouslypromotethebrand.Toestablishbrandawareness,awarenessoftheuseofbrand,brandvalue,brandacquisitionperformance,enhancethecompetitivestrength.Concentratedmanpower,carefulplanning,packagingandpublicityofanumbe
3、rofunique,marketinfluenceandcoverageofthebrand,theimplementationofkeybreakthroughs,toenhancethecompetitivestrength,walkingbusinessroadthecompetitionofalienationandcharacteristics,thepursuitofstabilityanddevelopmentofthemarket.(four)topromotetheintegrationofresources.Tofur
4、therbroadentheirhorizons,effectiveintegrationofresourceswithinthegroup,thecityresources,otherindustriesandregionalresources,mutualtrust,mutualbenefit,seekingwin-winprinciple,intheframeworkofnationalpoliciesandregulations,strictinspectionandargumentation,legalconsultation,
5、examinationandapprovalprocedures,strictregulationofeconomicactivities,attractinjectionthesocialinvestmenttotheindustrygroup,toachieveleveragingthedevelopment,ensurethatthevalueofstate-ownedassets.(five)tostrengthentheconstructionmanagementpersonnel.Strengthenthemanagement
6、ofeducationandtrainingofcadresandworkersoftheexistingbusiness,firmlyestablishtheconceptofthemarket,enhancethesenseofcrisistoadapttomarketcompetition,thesenseofurgency,improvetheabilitytorespondtomarketcompetition,improvemanagementandoperationofthemarket.Atthesametime,acco
7、rdingtotheneedofindustrialdevelopment,vigorouslytheintroductionofhigh-qualitymanagementmanagementpersonnel,andstrivetobuildahigh-qualityprofessionalmanagementteam,hardwork,andpromotetheentireworkforceknowledgestructure,agestructure,structureoptimizationandupgradingability
8、,enhancecorecompetitiveness,adapttotheneedofmarketcompetition.(six)seriouslystudythepolicyforpol
