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1、The"27thChinaInternetDevelopmentStatisticsReport"onJanuary2011issuedbyChinaInternetNetworkInformationCenter(CNNIC)showsthatasoftheendofDecember2010,China'snetizensreached457million,anincreaseover7330millionpeopleintheendof2009.Amongthem,theonlineshoppingcustomershaveagrowthof48.6%over
2、thepreviousyear.Atpresent,Chinahasmorethan161millionInternetusershaveonlineshoppingexperience.ThesubscriberofInternetCustomershasreached18.75million,inaccountingfor4.1%ofInternetusers.Andthenumberandproportionisincreasingrapidly.Thephenomenonandtheproblemthatthesestatisticsreflectedis
3、thecurrentstatusofthedevelopmentofbuywebsite.Ourbuywebsitescomefromthedevelopmentof"Groupon.com"buywebsiteintheUnitedStates."Groupon.com"buywebsitemodelhereinafterreferrstoas"Grouponmode".AsGrouponmodelcaneasilybecopiedwith,theoperationissimple,anditsprofitisclear,sooncethebusinessmod
4、elcametoChina,Chinabegantofollowsuitmadly.SinceJanuary2010,afewmonthsafterthetimewhenthefirstbuywebsite"Manzuo.com"formallylaunched,"Meituan.com","Lashou.com","Ftuan.com","Grupoun.cn","24quan.com"andotherlargebuywebsiteshaveon-line.Meanwhile,someportalswithlotsofuserresources,SNScommu
5、nities,localclassifiedssites,alsohaveaccessedtothismarket,suchas"Tuan.sohu.com","Life.sina.com.cn/tuan","Tuan.qq.com","T.58.com",andsoon.Accordingtoincompletestatistics,thenumberofbuywebsites,largeandsmall,isbiggerthan3000atpresent.However,aftertheSpringFestivalin2011,Salesofthebuyweb
6、sitesinthedomesticdroppedsignificantly.ThecompetitionbetweenbuywebsitesisIntense.Andthecreditproblemsareincreasing.Facedwiththesedomesticbuywebsiteproblems,Systematicallyanalyzingandsolvingtheseproblemsisveryimportantforourlong-termhealthofthenetworkbuymarketdevelopment.ResearchonChin
7、aGrouponmodelbuywebsiteshouldbemainlyfromtheperspectiveofenterpriseoperationmode.Becauseitsoperationmodeincludesbusinessadministration,financialmanagement,salesmanagement,technicalsupportandmanagementofpublicrelationsandothermajorcontents,whicharethedeterminantsofenterprisedevelopment
8、.Asth
