成都鞋业的未来发展之路

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1、ondimensioneconomyanddiversitybusinessandillustratesomefeaturesandkeyelementsofindustrydevelopment．Andfurtherlyanalyzing也eoverallstatusoftheshoesindustryinChengduthecommentsofthekeyelements，itpointedoutthebasicadvantageanddisadvarttagstheoverallcompetitivne

2、ss．On也econjunctionofthegeneralenviromentanddevelopingtrendintheworldandChinashoesindustry,itpointedoutthemajorproblemanddevelopingopportunityofChengdushoeindustry．?。-AsforthemajoropportunitiesChengdushoesindustryfaces，thisarticlepointedoutthatit'sfromtwomaj

3、orsides：l、lntheareaoflow—priceproducts，theopportunitymaycomefromthetransverseintheinternalindustry．Itmayhappenthattheproductionofthelow—priceproductstransversemoretoChengduthrough也ereadjustingtherelativeresourcesinChinathesituationofthiskindofDroductionkeep

4、ingfixedintheworld．砥SkindofsituationmeansChen￡dumustcapturemoresharesinthismatul'emarkets．2、Intheareaofmiddle&highpriceproducts，ChengdugrowfasterthanothercompetitorstOgetbiggershares．0nthebasisofobjectiveanalysisaboutthesedevelopingtrend，thisarticlegiveshis

5、commentstheoveralltargetsofthisindustry．Furthermore，thepracticalmethodstoachievethistargetswillbementionedinthisarticleaSasuggestion．Afterthebasicanalysisofthegeneralindustry,thisarticlegoestalkingaboutsomepracticalactualproblemstheenterprisemayface，takebra

6、nddevelopingandforeignmarketingasaIlexample．Thisarticletriestoanalyzetheseproblemsbyusingthetoolsofcompetitivestrategyto2emphasizehowtofaceandunderstandtheseproblemsasaenterprise．Then，bytheconjunctionoftheirownactualsituations，theenterprisesshoulddevelopthe

7、irproperdevelopingstrategies．Meanwhile，thearticlealsopointsoutthattheFOCUSINGstrategyshouldbemuchpropertothemostof10calbusiness．Asforthemarketingtacticsintheinnermarkets，thisarticlefiguresoutthattheshoesbusinessshouldunderstandthemeaningofthebranddevelopmen

8、tatthefirst．Then，onthebasisofconsideringtheirOWncompetitivestrategy,itshouldusescientificmarketingtoolstodeveloptheiririflermarkets．Asforintemationalmarkets，thisarticlefiguresoutthattheshoesbusinesssho