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1、上海交通大学MBA学位论文上海振华重工市值管理研究THERESEARCHOFMARKETVALUEMANAGEMENTOFSHANGHAIZHENHUAHEAVYINDUSTRIESCO.,LTD.ABSTRACTAsChinesestockmarketbecomesmoreandmoremarket-orientedandmature.Stockholderandthemanagementpaymuchattentiononstockmarketvaluemanagementoflistedcompany.Firstly,
2、marketvaluereflectscompanystrength,thatisthewholeevaluationoflistedcompanyfrominvestors;secondly,marketvaluereflectsstockholder’svalue;thirdly,itreflectsthefinancingcostofacompany,thesizeofacompany,andcooperatingconditionofacompany;inaddition,itreflectsthedevelopin
3、glevelofacountryobjectively.Inaword,marketvaluereflectsthewholemanagingconditionofacompany,andthepredictionforfuturetrendofcompany、marketandeconomy.Marketvaluemanagementisofgreatimportance.Moreandmorecompaniestakemarketvaluemanagementastheirdevelopingtarget.Thisiss
4、uetakesZhenhuaHeavyIndustriesCo.,Ltdasexample,whichfactorsaffectthemarketvalueofZhenhuaHeavyIndustriesCo.,Ltd,andwhatkindofapproachescouldhelpZhenhuaHeavyIndustriesCo.,Ltdtopromoteitsmarketvalue,thatisthemain5万方数据上海交通大学MBA学位论文上海振华重工市值管理研究targetoftheissue.Asalistedc
5、ompany,ZhenhuaHeavyIndustriesCo.,Ltdisinanineffectiveeconomyenvironment,whichneedsmarketvaluemanagementtoknowthedeviationlevelbetweencurrentmarketvalueanditstruevalue,andtofindoutthereasontomakemarketvaluematchthetruevalue,intheendpromotesmarketvalue.Theissueisbase
6、donZhenhuaHeavyIndustriesCo.,Ltdtoanalystcurrentsituationandproblemofmarketvaluemanagement,andgivepromotionproject.Themaincontentoftheissueis:Firstly,cardingthedomesticandoverseasdocumentsofmarketvaluemanagement.Secondly,studyingthebasicmaturetheoryofmarketvalueman
7、agementandthemodelofmarketvaluemanagement,anddesigntheevaluationmodelofZhenhuaHeavyIndustriesCo.,Ltd.Inaddition,usingvaluebasis、creating、identity、realizingmodelwhichaffectmarketvaluetoanalyzethefactorsandproblemsthataffectthemarketvalueofZhenhuaHeavyIndustriesCo.,L
8、td,integratingdataofZhenhuaHeavyIndustriesCo.,Ltdovertheyearstoevaluatethewholeconditionofitsmarketvaluemanagement.Intheend,proposinghowtopromote
