虚假医药广告的成因与对策分析

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1、AnAnaIysiSontheCausesandCountermeasuresoffalsemedicaIadvertiSingAbstractInthepastfewycars，falsemedicaladvertising，despiterepeatedprohibitions，hasbecomeoneofthemajorillsofsocietyinpeople’Sdailylives．Thereasonsforthisphenomenoncouldbetracedtovariousaspects：thelackofrele

2、vantlegalsy8temandmedicalsystem，thefevertoseekwealthandfameintheoperationofanimperfectmarketeconomyandthelackofconsumer．relatedmedicalinformationandSOforth．HowtoregulatethepharmaceuticaladvertisingindustrySOastopromotetheharmoniousandorderlydevelopmentofthemedicineisw

3、orthyofdeepreflectionandexploration．TMSpapertriestodiscusshowtodefinefalsemedicaladvertisements，falsemedicaladvertisingfeatures，typesandhazards，andtoexplorethecausesoffalsemedicaladvertisingandthecountermeasurest0betakenfromthefollowingfouraspects：legislationisafundam

4、entalgovernanceoffalsemedicaladvertising,regulationisthekeytocontroloffalsemedicaladvertisements，andintherelatedindustriestheconceptofintegmtyandsystemsshouldbeestablishedtobeimplemented．Medicalknowledgeshouldbepopularizedandarationalhealthcareconceptbeestablishedamon

5、gconsumers．Inaddition，thepaperalsosummarizesmanagementoffalsemedicaladvertisingexperienceinanumberofforeigncountriessuchastheUS．Britain，France，Japan，NorthKorea，Canada，Russia．AustraliaandSOon．Theauthorthinksthatthemanagementofmedicaladvertisementsappearstohaveaninterna

6、tionaltrend．Keywords：falsemedicaladvertisingCausesCountermeasuresJ目录O导{念⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．．1l虚假医药广告的界定及其特征⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．1虚假医药广告的概念⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．21．1．1广告⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．21．1．2医药广告⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．1．3虚假广告⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

7、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31．1．4虚假医药广告⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．41．2“虚假医药广告"的界定⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯41．3虚假医药广告的特征⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．62虚假医药广告的类型及其危害⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯82．1虚假医药广告的类型⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯82．2虚假医药广告的危害⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯133虚假医药广告产生的原因探寻⋯⋯⋯⋯⋯⋯⋯⋯．．．．．163．1虚假医药广告发布的法

8、律缺陷⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯163．2相关执法部门难以监管的原因⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。：⋯⋯⋯⋯．193．3经济利益驱动之下的媒体⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯203．4不完善医疗体制之下的消费者⋯⋯⋯⋯⋯⋯⋯⋯