[创业的艺术.盖伊&amp#183;川崎].Guy.Kawasaki.-.The.Art.Of.The.Start.pdf

《[创业的艺术.盖伊&amp#183;川崎].Guy.Kawasaki.-.The.Art.Of.The.Start.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、GuyKawasakiManagingDirectorGarageTechnologyVentures1.Makemeaning•Increasethequalityoflife•Increasethequalityoflife•Rightawrong•Increasethequalityoflife•Rightawrong•Preventtheendofsomethinggood2.Makemantra“ThemissionofWendy’sistodeliversuperiorqualityproductsandservicesforourcustomersandcomm

2、unitiesthroughleadership,innovation,andpartnerships.”•Wendy’s“Healthyfastfood”•Wendy’s“Healthyfastfood”•FedEx“Peaceofmind”•Wendy’s“Healthyfastfood”•FedEx“Peaceofmind”•Nike“Authenticathleticperformance”•Wendy’s“Healthyfastfood”•FedEx“Peaceofmind”•Nike“Authenticathleticperformance”•MaryKay“En

3、richingwomen’slives”“Weexisttoprofessionallybuildlong-termhigh-impactsourcessothatwemayendeavortosynergisticallyleverageexistingeffectivedeliverablestostaycompetitiveintomorrow’sworld.”DilbertMissionStatementGenerator3.Getgoing•Thinkdifferent•Thinkdifferent•Polarizepeople•Thinkdifferent•Pol

4、arizepeople•Findafewsoulmates4.Defineabusinessmodel•Bespecific•Bespecific•Keepitsimple•Bespecific•Keepitsimple•Askwomen5.WeaveaMAT(milestones,assumptions,tasks)•Milestone“Finishdesign”•Milestone“Finishdesign”•Assumption“Salescalls/day”•Milestone“Finishdesign”•Assumption“Salescalls/day”•Task

5、“Rentanoffice”6.NichethyselfAbilitytoprovideuniqueproductorserviceValuetocustomerAbilitytoprovideuniqueproductorservicePriceValuetocustomerStupidAbilitytoprovideuniqueproductorservicePriceValuetocustomerStupidAbilitytoprovideuniqueproductorserviceDotcomPriceValuetocustomerStupidXAbilitytopr

6、ovideuniqueproductorserviceDotcomPriceValuetocustomer7.Followthe10/20/30rule10slidesTitleMarketingandsalesProblemCompetitionSolutionTeamBusinessmodelProjectionsUnderlyingmagicStatusandtimeline20minutes30pointfontThisis20pointsThisis14pointsThisis12pointsandwhatyou’reusingnow8.Hireinfectedpe

7、ople•Ignoretheirrelevant•Ignoretheirrelevant•Hirebetterthanyourself•Ignoretheirrelevant•Hirebetterthanyourself•Applytheshoppingcentertest9.Lowerthebarrierstoadoption•Flattenthelearningcurve•Flattenthelearningcurve•Don’taskpeopletodosomethingthatyouwouldn