微博中议程设置的实证研究

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1、重庆工商大学硕士学位论文曼曼曼蔓鼍曼鲁曼曼蔓量皇曼量皇曼量曼曼曼曼曼曼曼曼曼曼皇I—IIII蔓曼曼曼曼曼曼皇皇曼曼曼曼曼曼曼曼曼鼍皇ABSTRACTAlthoughthemicro-blogathomefrombirthtothepopularityofthetimeisnotlong，butfromthepointofviewofthecurrentdevelopment，whichforthedisseminationofinformationcapacityhasbeenunabletoletthehumanneglect．Intheinteract

2、ive，opentheWeb2．0era，micro—blogwithitsstrongtimeliness，interactionandfissiontypeofcommunicationability，hasbecomethedarlingofthenumberofnetworkusers．EspeciallywithiPhone，Samsungandotherintelligentmobilephonepenetration，themicro—blogofdevelopmentfromthecomputer，attheterminalhasexcee

3、dedtheoriginalphysicalbondage．Andinthecontentofmicro-blog，becauseitisamedia，SOinthedisseminationofinformation，eachuseriSacommunicator．iSalsotherecipient．Thismakestheoriginal”gatekeeper”hasbecomepopular，becauseeachissuedamicro—bloguserscanbeinformation”gatekeeper”．thetraditionalmed

4、iatotheagendasettingprivilegedoesnotexist．Basedonthemicro-blogpropagationinagendasettingastheresearchobject，mainlyadoptstheempiricalanalysismethodandcontentanalysismethod．Throughtheinvestigationontheuseofmicro—blogaudience，statisticstheaudienceagenda，andthenthestatisticsfromrelate

5、dmicro-blogmicro—blogagenda，SOthatthetwowerecomparedandanalyzedbySPSSsoftware，toobtainstatisticalresult，alsoiSacorrelationandcausalanalysisresults．Sothatexistenceofagendasettingandagendasettingeffectsofthestrength．Statisticalanalysisofthemicro-blogisdividedintothreecategories，thea

6、gendasettingfunctionanalysis．Finally，themicro—blogpropagationprocess，researchonagendasettingcharacteristicsandeffects，andgetthecharacteristicsofagendasettinginmicro．blogspread，andputsforwardsomesuggestionsaccordingtothedefectsexistinginthecurrentprocessofmicro-blogspread，tostudyin

7、thefuture．Keyword：Micro-blog；Sinamicro—blog；Agendasetting；Empiricalstudy；重庆工商大学硕士学位论文绪论一、研究背景从议程设置诞生之日起，全世界已经出版了400多项议程设置的实证研究，大多数为议程设置在传统媒体上的研究，特别是对于议程设置的传播效果，更是吸引了大量的专家学者去研究。对于微博的研究，目前国内外也是非常多的，但是方向和角度非常之广，涉及社会学、经济学、政治学等等。但是将这两者相结合的研究却比较少，本人通过中国知网的查询发现相关的博士硕士论文只有14篇，相关的期刊文章大概有60

8、篇，在内容上重复率较高，研究方法大同小异，对于类似本文的实证研究方