南昌lhz生态黑猪的营销策略研究

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1、＂，巧巧狂乂聲ｒ：三三ＮＧＸＩＣＳＪＩＵＮＩＶＥＲＳＩＴＹＯＦＦＩＮＡＮＣＥＡＮＤＥＣＯＮＯＭＩＡ中图分类号ＵＤＣ—硕±学位论文ＭＡＳＴＥＲＤＩＳＳＥＲＴＡＴＩＯＮ徐々邸曰南喜ＬＨＺ生态黑褚的营销策略研究｛中文）民ｅｓｅａｒｃｈｏｎｔｈｅｍ江ｒｋｅｔｉｎｇｓｔｍｔｅｇｙｏｆ论３题ｇ｛英文｝ＮａｎｃｈａｎＬＨＺｂｌａｃｋｐｉｇｇ钟文明导师杨慧作者控兼宙位工商管理学院？申请学位Ｍｉ、／工堂巧

2、去１１商管理研究方向—年二〇六十苗＞独创性声明本人声明所呈交的论文是我个人在导师指导下进行的研究工作及Ｌ取得的研究成果。尽我所知，除了文中特别加）（标注和致谢的地方外，论文中不包含其他人己经发亲或撰写的研究成果，也不包含为获得江一西财经大学或其他教育机构的学位或证书所使用过的材料。与我同工作的同志对本研究所做的任何贡献均臣在论文中作了巧确的说明并表示了谢意。／４疋刪签名：日期：＾、关于论文使用棱权的说明良；本人完全了解江西财经大学有关保留、使用学

3、位论文的规定，Ｐ学校有权保留送交论文的复印件，允许论文被查阅和借阅；学校可公布论文的全部或部分巧容，可Ｌ乂采用影印、缩印或其他复制手段保存论文。（保密的论文在解密后遵守此规定）签名：＼－４导师签名：＾目录1.绪论···························································································11.1研究的目的、方法及路线···························

4、·····························11.1.1研究目的······································································11.1.2研究方法及路线·····························································11.2国内外研究综述····························································

5、········31.2.1国外研究现状································································31.2.2国内研究现状·································································31.3生态农产品概念····································································41.4研究分析的理论工具·

6、·····························································52.LHZ生态黑猪环境分析···································································72.1生态黑猪营销宏观环境分析·····················································72.1.1国家政策及影响······························

7、·······························72.1.2产业发展趋势分析··························································72.2LHZ生态黑猪营销微观环境分析···············································82.2.1南昌地区生态黑猪竞争者分析···········································82.2.2南昌地区消费者分析········

8、···············································93.LHZ生态黑猪的SWOT分析与4P营销分析········································133.1LHZ生态黑猪SWOT分析·······················································133.2LHZ生态黑猪营销4P分析····················