华仁药业企业战略发展研究

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1、北京交通大学硕士学位论文华仁药业企业战略发展研究姓名：陈昀申请学位级别：硕士专业：工商管理指导教师：李学伟20070601韭塞窑擅太堂童些亟±堂焦论毫△垦SI壁△￡!ABSTRACTABSTRACT：b20yearsofopenoutsideandreforms。theindustryofmedicalinfusioninChinaWowsandcompetefiercelyaccompanyingwithcontinuousincreaseinproduction．Soitbecomesoneoftheindustrieswiththefiercestcompetitionintheco

2、untry．HuarenPharmaceuticalCo．，Ltd．isamanufacturerspecializinginproductionofNon—PVCcompoundco—extrusionfilmsoft—packingliquidandthroughyears’developmentitiswellknownintheindustry．Inrecentyears，duetoexpansionofthescale，moremanagementlevels，andsharplychangesofexternalenvironment，Huarenrealizesthatifw

3、ithoutdevelopmentstrategyandtheenterprisewanttosucceedonlywithinstinct，risksandadditionalcostbroughtbywrongdecisionswillbebigger,andevenresultsinbankrupt．Itistheimportantreasonwhytheleadersoftheenterprisesmakemoreemphasisondevelopmentstrategystudytoremaintheirenterprisescompetitiveundermoreandmore

4、challengeablebusinesssituations．ThestudybeginswitlIthepresentstateofoverseasanddomesticmedicalinfusionindustry,brieflyintroducingthepresentdevelopmentofoverseainfusionmarket，focusingonthepresentstateofdomesticmarket，developmentandexistingproblemsofHuaren．Firstly,analyzeexternalandinternalenvironme

5、ntsofHuarenwitllthemethodsofSWOT,competitivestaterectangle，fiveforcesofPottermodel，toexploreitscoreabilities．Secondly,synthesizeindustrystmeture，theenterprise'sinternalresourcesandabilitiest0deducetheenterprise’sbusinessdevelopmentstrategy．Onthisbase．intheessayitsystematicallydefiniteHuaren’saccel

6、eratingtypedevelopmentstrategyandexplainhowHuarentostep-bysteptocompleteitsstrategywiththebusinessideasofspecialization，large-scaleandinternationalization．Andlast，wegetsomerevelationandtheanswertothequestionhowtosolvetheproblemsthattheenterpriseisfacing．Meantime，somesuggestionsonhowtodevelopsustai

7、nablecompetitiveadvantagesandbusinesspoliciesarelisted．ItissuggestedthatHu鲫enenforcetechnologyinnovation，reconstructtheenterprise'scultureandseekstrate百cunionintechnologywithforeignwellknowpharmaceuticalenterpris