EO集团营运中心基于财务分析的运营模式决策研究

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1、上海交通大学硕士学位论文EO集团营运中心基于财务分析的运营模式决策研究姓名：葛斐申请学位级别：硕士专业：工商管理指导教师：金铭20081102RESEARCHOFOPERATIONMODEDECISIONFOREOGROUPOPERATIONCENTERBASEONFINANCIALANALYSISABSTRACTAsglobaleconomicintegrationandChina'sreformandopeningup,theglobalretailgiantshaveanunprecedentedde

2、velopmentinChinawithsolidfinancialstrengthandadvancedmanagementfoundation.InternationalretailleaderEOgrouphasfoundedin1924withahistoryof84years.TheUK'slargestretailerisalsooneoftheworldthreemajorretailenterprises.EOGroupestablishedagoodandconsistentgrowths

3、trategytostrengthenitscorebusinessintheemergingmarketswhiletheexpansion.Amulti-strategyintegratedbyfourpartshasbecomethefoundationofEOGroup’ssuccessinrecentyears.Aspartofthestrategy,developmentplansinChinaandenhancingnon-foodbusinessinAsiaregionhavebecomei

4、mportanttasksofInternationaloperationofthegroup.Thethesisisastudyofdecision-makingforoperationmodeofEOgroupOperationCenterbasedonfinancialanalysis.Firstofall,throughtheelaborationontherelevantbasictheory,importantfunctionoffinancialanalysisinthedecision-ma

5、kingofoperatingmodeisdetermined;Secondly,throughtheanalysisofEOGroup'soperatingstatus,especiallyanalysisonAsiannon-foodcommercialoperationcentersetupprogramandtheoperatingmode,thekeyroleoffinancialanalysisinbusinessdecision-makingisaffirmed;Thirdly,through

6、thediscussionondecision-makingoflogisticmodeofEOChinaoperationsfromtheperspectiveoffinanceandtaxation,thecorepositionoffinancialanalysisindecision-makingofoperatingmodeisstressed;Finally,positiveandflexibledirectiontroughfinancialanalysisisappliedindealing

7、withchallengestowardsEOGroupAsiacommercialoperationCenter.Throughthisresearch,itishelpfultomakeanalysisandlearnexperiencefrominternationalretailenterprisesaboutthefinancialanalyticskillandmanagementplanningonoperatingmodedecision.Thisarticleistouseasrefere

8、nceforthedevelopmentofChinesedomesticretailers.KEYWORDS:EOGroup,operationcenter,financialanalysis,modedecision上海交通大学学位论文原创性声明本人郑重声明：所呈交的学位论文，是本人在导师的指导下，独立进行研究工作所取得的成果。除文中已经注明引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写过的作品成