资源描述：
《供应链管理案例-reebok_draftscg》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、MassachusettsInstituteofTechnology1ReebokNFLReplicaJerseys:ACaseforPostponement“Thistimeofyearisalittletooexcitingforus.IhaveawarehousefullofjerseysoutthereandretailersarescreamingfortheteamsandplayersIdon’thave!Everyyear,itseemslikewehavetherightmixofinventorygoingintothesea
2、son,andthensometeamthatnooneexpectedtodowellgetsofftoa4-0start,andtheteameveryoneexpectedtocontendfortheSuperBowlislosinggames.SuddenlyIhave1000sofjerseysIcan’tselland1000sofordersIcan’tfill.”TonyisresponsiblefortheinventoryofNFLreplicajerseysthatReebokmaintainsintheircentral
3、distributioncenter.ItisearlyOctober,andtheNFLseasoniswellunderway.“Nowonderwecallthisthechase,IfeellikeIhavebeenrunningformonths,I’mexhausted.Iwishtherewassomewaytoplaninventorythatwouldallowmetoreactfastertohotplayersandteams.Butwithplayerdemandchangingsomuchfromyeartoyear,I
4、reallycan’tincreaseinventory,infactIliketominimizeinventoryatyear-end.”BackgroundReebokInternationalLtd.isheadquarteredinCanton,Mass.Thecompanyemploysapproximately7400people,andiswidelyknownfortheirsportsapparelandfootwearbrands.ReebokwasstillasmallBritishshoecompanyin1979,wh
5、enPaulFireman2acquiredtheexclusiveNorthAmericanlicensetosellReebokshoes.In1985ReebokUSAacquiredtheoriginalBritishReebok,andReebokInternationalwentpublic.Reebokin2003hadtotalrevenuesof$3,485Mandrealizedincomefromoperationsof$157M.PaulFiremancontinuestobethechairmanandCEO.InDec
6、ember2000Reeboksigneda10-yearcontractwiththeNationalFootballLeague(NFL)thatgrantedanexclusivelicensetoReeboktomanufacture,market,andsellNFLlicensedmerchandiseincludingon-fielduniforms,sidelineapparel,practiceapparel,footwearandanNFL-brandedapparelline.TheNationalFootballLeagu
7、eisthepremier1Copyright2005,JohnC.W.Parsons.ThiscasewaspreparedbyJohnC.W.ParsonsunderthedirectionofProfessorStephenC.Gravesasthebasisforclassdiscussionratherthantoillustrateeithereffectiveorineffectivehandlingofanadministrativesituation.Thecaseisbasedontheauthor’sMLogthesis,“
8、UsingaNewsvendorModelforDemandPlanningofNFLReplicaJerseys”supervised
