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1、AdvertisingResearchPartonediscussionExperimental实验的Adequate适当的Achieveprecision精确性stability稳定性Interpreting解释Conciseadj.简明扼要的formulatevt.把...作成公式,用公式表示liabilities债务,负债,责任strengthsandliabilitiesofaclient’sproduct客户产品的强度和责任credibleadj.可信的,可靠的commercialadj.商业的商品化的；商用的以获利为目的的；质量低劣的［美］大量生产
2、的面向市场的；广告性质的campaignn战役(政治,竞选)运动,游说季节性生产;【冶】炉龄,(窑业作业)周期apoliticalcampaign政治运动anelectioncampaign竞选活动campaignlength炉期炉龄Eliminatingeliminatevt.除去排[删,消]除,削减(人员)对消,淘汰;不予考虑flawsandgaps漏洞与空白parttwotextResearchisthebackboneofadvertisingandmarketing.Itprovidesthefactualfoundationformakingint
3、elligentmarketingandadvertisingplans.Peoplewhodevelopadvertisingstrategies,aswellasthosewhocreatetheadvertisements-concepts,headlinesandslogans,layouts,andlogos-useavarietyofresearchtechniquestopreparethemselvesfortheirtasks.Theyalsouseresearchtoteststrategiesanddifferentversionsofa
4、conceptorapproach概念与方法.Aftertheadvertisingcampaign广告战役hasrun,researchisusedtoevaluateitssuccess.Researchisthethreadthattiesallthedecisionmakingtogetherthroughoutthedevelopmentofthemarketingplan,advertisingplan,campaign,andindividual个体ad.Researchisamoresystematicwaytoacquireinformati
5、onandtogainanintelligentviewpoint.Althoughitisparticularlyusefulforpeoplewhodonothave25yearsexperience,itcanalsoprovidesurprisinginformationtoexperiencedadvertisers.Manycorporateexecutiveshavediscoveredtheywere“runningblind”beforeasystematicresearcheffortwasundertakentoansweraquesti
6、onorinvestigateaproblem.Fourareasarecommonlyaddressedinstrategicresearch:marketplace,consumer,corporate,andproductresearch.Onetypeofmarketingresearchcalledmarketresearch,ismuchmorespecificandisusedtogatherinformationaboutaspecificmarket.Consumerresearchisanotherimportanttypeofmarket
7、ingresearch.Itfocusesonhowconsumersthink,feel,decide,andbehave.Intelligence智能aboutconsumersisderivedfromtwodifferenttypesofresearch.Qualitativestudies定性研究trytounderstandhowandwhypeoplethinkandbehaveastheydo.Usuallytheresultsareconveyed输送inwords.Quantitativestudiesontheotherhand,amas
8、sgreatamountsofnume
