《创意广告》PPT课件

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1、InitiativeAdvertisement创意广告Diana121313040011Origin“Advertise”comesfromLatin,whichmeans“shouthereandthere”.ItissaidthattheRomanbusinessmenhiredsomeonetoshoutinthestreet,whichcouldattractpeopletotheirshops.ThefirstadvertisingboardappearedinBroadway,NewYork.WhatisInitiativeads？Initiativea

2、dsisaformofads，whichisfullofcreativity.Creativeadsareinitiatedtocreatesomeideasthatareusuallybeneficialtothesociety,canhelpthebusinessgrow,oraregoodfortheproductsell.Newspaper,PamphletCommodityStreet,BusInternet,TVWherecanWeSeeInitiativeAdvertisement？CreativeadsTypePublic–WelfareAdvert

3、isementProductAdvertisementBrandadvertisingConceptadvertising笛子出品，敬请期待…TheTypeofCreativeAdvertisingStoryIntheformof…ExaggerationAssociationSurpriseIronyFunnyCharacteristicOriginalityArtistryInterestingPermeabilityLOGOAdvertisingCommentaryIonlyhaveeyesforyou.—PurewaterNobusinesstoosmall

4、,noproblemstoobig.—IBMHiringfemalesecretary:lookslikesubdebutante（n.妙龄少女）,thinkinglikeagrown（adj.成年的）man,handlesmatterslikematurelady,workslikeadonkey（n.驴子）!“AdvertisingCommentaryAdvertisingCommentaryAdvertisingCommentaryAtrafficsafetyadvertising-"pleaseremember,godisnotperfect,itprepa

5、redsparepartstoacar,buthumanhaveno.“Abeautysalonadvertising-"pleasedon'tchatupwithjustoutofthewoman,maybesheisyourgrandmother.“Letusenjoysomecreativeads!InitiativeadsLOGONestleCoffeeCatfoodadvertisingCatfoodadvertisingSavetheWildAnimalsBinboavodkaPesticideFordVolkswagenFederalExpress

6、PostalServiceIfyoureallywanttotouchsomeone,sendthemaletter.TheendThankyou!