品味经典案例 铸就精英谋略

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1、ExperienceClassicalCasesAchieveEliteStrategies2006HarvardBusinessReviewCaseContestOrganizers:ShanghaiEconomicCommitteeShanghaiJing’anDistrictGovernmentHBR(ChineseEdition)Planner:SinoSoundConsultingCo.,LtdParticipants:AllWell-knownBusinessSchoolsinAsiaPacificRegionCases

2、upportor:ShanghaiJing’anDistrictGovernmentMediaPartners:TheEconomicObserver,CBNDaily,OrientalMorningPost,WeekendPictorial,andTheBund.ExclusivePortalWebsitePartner:FinancialandEconomicChannelofSina.comInternetSupport:ChinesewebsitesofWallStreetJournalandFinancialTimes-8

3、-www.HBRChina.comPrefaceThisisanageknownforitsabundantuncertainties.Intheunpredictableactualbattleofbusinessworld,challengesareubiquitous.The“casemethod”initiatedbyHarvardBusinessSchoolhascreatedan“experience-based”modeofthinking,whichemphasizesdevelopingthedecision-ma

4、kingandanalyzingabilitiesofbusinesselitebysimulatingactualbusinesscases.TheCaseContestorganizedbytheChineseeditionofHarvardBusinessReviewwilltransformthisanalyzinganddecision-makingprocessintoanintellectualOlympicGames.Inthecontest,youwillgetaglimpseofthebestMBAstudent

5、sandthebusinessleadersofforefrontcompaniesinAsiaPacificregioninteractingwitheachotherandexchanginginspiringideasandopinionsresultingfromclashesofdifferentcultures.Itoffersyoutheopportunitytoappreciatethegracefulbearingofbusinesseliteofthemostdynamicregionintheworld!Par

6、tOne:BackgroundIntroductionI.IntroductiontoHarvardBusinessReviewCaseContestHarvardBusinessSchoolfirstadopted“casemethod”in1921.Ithasfosteredthemostly-wooedMBAgraduatesintheworldbystimulatingtheirinnovativethinkingthroughvividreproductionofdifferentscenarios,makingHarva

7、rdcasestherageworldwide.AstheChinesedisseminatorofthephilosophyofHarvardcasestudy,theChineseeditionofHarvardBusinessReviewhasfoundfavorinChinesereaders’eyesforits“HBRcases”.In2003,HarvardBusinessRevieworganizedthefirstcasecontestamongfamousbusinessschoolsinChina,whichc

8、reatedaneffectiveplatformofcommunicationfortheoriesandpractices,andbusinessschoolsandleadingenterprisesthroughtheperf