返回
CH05 - Consumer Markets and Consumer Buyer Beha

CH05 - Consumer Markets and Consumer Buyer Beha

ID：43705423

大小：2.08 MB

页数：51页

时间：2019-10-13

CH05 - Consumer Markets and Consumer Buyer Beha_第1页
CH05 - Consumer Markets and Consumer Buyer Beha_第2页
CH05 - Consumer Markets and Consumer Buyer Beha_第3页
CH05 - Consumer Markets and Consumer Buyer Beha_第4页
CH05 - Consumer Markets and Consumer Buyer Beha_第5页
资源描述：

《CH05 - Consumer Markets and Consumer Buyer Beha》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、ConsumerMarketsandConsumerBuyerBehaviorChapter5Schedule–BeforeMidterm4Oct.8/9ConsumerMarketsandConsumerBuyerBehaviorCh.5Case35Oct.15/16BusinessMarketsandBusinessBuyerBehaviorCh.6Case46Oct.22/23MarketingInformationSystemCh.4Case52LearningGoalsDefinetheconsumermarketandc

2、onstructamodelofconsumerbuyerbehaviorNamethefourfactorsthatinfluencebuyerbehaviorListandunderstandthetypesofbuyingdecisionbehaviorandstagesintheprocessDescribetheadoptionanddiffusionprocessfornewproducts3CaseStudy HarleyDavidsonBuildingSuccessUnderstandingthecustomers’

3、emotionsandmotivationDeterminingthefactorsofloyaltyTranslatingthisinformationtoeffectiveadvertisingMeasuringSuccessCurrently22%ofallU.S.bikesalesDemandabovesupplySalesdoubledinthepast5yearswithearningstripled5-44LearningGoalsDefinetheconsumermarketandconstructamodelofc

4、onsumerbuyerbehaviorNamethefourfactorsthatinfluencebuyerbehaviorListandunderstandthetypesofbuyingdecisionbehaviorandstagesintheprocessDescribetheadoptionanddiffusionprocessfornewproducts5DefinitionsConsumerbuyerbehaviorreferstothebuyingbehavioroffinalconsumers–individu

5、alsandhouseholdswhobuygoodsandservicesforpersonalconsumptionAllofthesefinalconsumerscombinetomakeuptheconsumermarket67LearningGoalsDefinetheconsumermarketandconstructamodelofconsumerbuyerbehaviorNamethefourfactorsthatinfluencebuyerbehaviorListandunderstandthetypesofbuy

6、ingdecisionbehaviorandstagesintheprocessDescribetheadoptionanddiffusionprocessfornewproducts8ModelofBuyerBehavior9CharacteristicsAffectingConsumerBehaviorCultureFormsaperson’swantsandbehaviorSubcultureGroupswithsharedvaluesystemsSocialClassSociety’sdivisionswhoshareval

7、ues,interestsandbehaviorsCulturalSocialPersonalPsychologicalKeyFactors10CharacteristicsAffectingConsumerBehaviorGroupsMembershipReferenceAspirationalOpinionleadersBuzzmarketingFamilyManyinfluencersRolesandstatusCulturalSocialPersonalPsychologicalKeyFactors11Thisadverti

8、serknowsteensarestronglyinfluencedbygroupswhenpurchasingfashionitems12CharacteristicsAffectingConsumerBehaviorAgeandl

当前文档最多预览五页，下载文档查看全文

此文档下载收益归作者所有

当前文档最多预览五页，下载文档查看全文
温馨提示：
1. 部分包含数学公式或PPT动画的文件，查看预览时可能会显示错乱或异常，文件下载后无此问题，请放心下载。
2. 本文档由用户上传，版权归属用户，天天文库负责整理代发布。如果您对本文档版权有争议请及时联系客服。
3. 下载前请仔细阅读文档内容，确认文档内容符合您的需求后进行下载，若出现内容与标题不符可向本站投诉处理。
4. 下载文档时可能由于网络波动等原因无法下载或下载错误，付费完成后未能成功下载的用户请联系客服处理。