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1、一刀二刀三刀四刀五刀六刀七刀符合以下条件的衬衫会t侬好卖颜色材质版型领型1布料细节做工风格军绿纯棉修身小尖领1明门襟纯色布免烫时尚白色直筒八字领1格子布绣标水洗商务天蓝条纹布撞色绅士黑色logo图案O1衬衫分析:衬衫在男装类目排名第4,有明显下降趋势，目前有11.89%的市场份额。趋势为：衬衫有短袖衬衫和长袖衬衫,适应不同季节,可以外穿内搭，全年销售比较稳定，冬季需求减少，但是流量增多,反而销量上升。短袖上新节点是年后，长袖上新节点在八月上旬。衬□□□□衫增幅与男装增幅规律相符合，在月份因为换季对衬衫影响
2、不大,单价低，衬衫原先销量一般等因素，导致衬衫销量不降反升。序号子行业成交金舉▼占比成交环比増幅关联行业1T恤回232.732.272■131.37%31.36%4休闲裤牛仔裤衬衫Polo衫卫衣2休闲裤因134.141.805■18.08%29.50%^T恤衬衫Polo衫牛仔裤低帮鞋3牛仔裤因117.575.893.15.85%21.93MT恤休闲裤衬衫Polo衫低帮鞋4衬衫因88.231,654.11.89%20.41休闲裤TttH牛仔裤西裤毛衣5Polo衫因38,380.621
3、5.17%33.56%
4、^T恤休闲裤牛仔裤衬衫低帮鞋6夹克因27.191,469
5、3.67%111.46%t毛衣T血衬衫卫衣牛仔裤1毛衣因13.706.675
6、1.85%110.36%t衬衫T血卫衣夹克休闲裤8卫衣回11.722.529
7、1.58%97.66%个T恤毛衣休闲裤牛仔裤衬衫9西裤因11.570.108
8、1.56%17.43%4衬衫领带/领结休闲裤西服低帮鞋10皮衣回10.509.869
9、1.42%107.98%t毛衣风衣夹克西服卫衣特征次数人数日均次数日均人数结论短袖1,583,086377,81152,76912,
10、593短袖依然是最热门的，长袖追赶速度也很快长袖784,109177,96126,1365,932衬衣716,760195,36023,8926,512男式装703,828261,56023,4608,718男士676,461169,09922,5485,636正品546,460219,21718,2157,307人家喜欢的元索：韩版修身格了英伦休闲韩版504,752144,53016,8254,817修身259,26274,7268,6422,490格了211,33962,0017,0442,066新款
11、192,07878,9396,4022,631夏装189,16069,9886,3052,332面料方面:亚麻丝光棉突起，但是销住的实际情况还是纯棉为主男款127,94640,0104,2641,333弯弯122,28036,5374,0761,217原单121,00741,9904,0331,399亚麻117,49632,7223,9161,090英伦108,11038,7723,6031,292颜色：天气热，喜欢H色休闲104,75841,7163,4911,390衣服103,34241,3833,4
12、441,379牛仔92,71929,4743,090982白色衬衫84,05826,3092,801876屮袖77,53118,8232,584627牛仔中袖等较少见的元素被重视t恤75,79830,3972,5261,013大码72,20122,0522,406735外贸62,22719,6932,074656丝光棉61,71212,5242,057417热门关键词搜索人数搜索次数收藏人数收藏商品数成交笔数成交金额转化率193310723,52711,62510,73816,8671,312,1622.
13、33%衬衫男短袖71,248278,5024,5844,2948,443622,1273.03%衬衣54,255179,6882,0582,0102,757205,9561.53%长袖衬衫48,389158,0343,9943,5003,578268,8632.26%杰克琼斯48,05265,9252,8902,5921,887249,9582.86%白色衬衫38,727106,4095945761,245110,5421.17%格子臓36,451103,9881,3441,2981,34586,3391
14、.29%衬衫男长袖36,274139,1033,6123,3663,294264,937237%男士短袖衬衫35,772144,0022,3792,2884,308348,4132.99%短袖衬衫男35,153154,8722,7222,6464,981384,7753.22%衬衫男26,81194,6562,3152,2522,393168,0852.53%G200025,59453,3906986354,080438,01
