2018-2019学年高一上学期英语期末试卷

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1、2018-2019学年高一上学期英语期末试卷兰州一中2018-2019-1学期高一年级期末考试试题英语说明：本试卷分第I卷（选择题）和第II卷（非选择题）两部分。满分120分，考试时间100分钟。答案写在答题卡上，交卷时只交答题卡。第I卷第一部分阅读理解（共两节，满分30分）第一节（共10小题:每小题2分,满分20分）阅读短文，从A、B、c和D四个选项中选出最佳选项。AAbrightyellow“”tellsyouthatit'sacDonald'srestaurant;wealsoassociatethecheerfultheetuneI?Lovin'It”withthefaousUSfa

2、stfood.Abrand'susichasasiilareffectonitscustoersasitslogo.“Itappealsdirectlytotheheart,whereconsuers'decisionsarereallyade,”wrotearketingWeek・Thisisprobab1ywhycopaniesfroaroundtheworldhaverecentlyfocusedoreonbuildinga“sonic（声音的）identity”・AnexapleisthesoftwarecopanyTencentQQ.Since2014,thischinesecop

3、anyhasbeentryingtotradeark（申请商标权）its“Di-Di-Di-Di-Di-Di”notificationsound.ThetradearkwasfinallyapprovedonNovl5,whicheansthatTencent，s"Di-Di-Di-Di-Di-Di”notificationsoundisnowprotectedbylawandcanonlybeusedbyQQ・Soundandusiccanalsohelptellstories・InGaeofThrones（《权力的游戏》）therearesoanycharactersthatitisdi

4、fficulttoeorizetheall.So,theywroteelodies（旋律）specifictoeachfaily.Theresultisthatcharactersdonotonlylookfailiar,butsoundfailiartoo.“It.hinkahugereasonwhysoundinspiresactionisthat,onanunconsciouslevel,wearealways1isterling,”LaurenNagel,executivecreativedirectoratPandoraedia,toldGeoarketing・"youcanclo

5、seyoureyes,butyoucan'tshutyourears・”1.Whatistheinfluenceofabremd'susic,accordingtoarketingWeek?A.Itcreatesarelaxingenvironent・B.Ithelpstogetcustoers'attention.c.Itakesthebrandbetterknown・D・Itencouragesconsuerstoakequickdecisions・2.TheexapleofTencentQQisainlyusedtoshow.A.howcopaniesvaluetheirsoundsa

6、ndusicB・theiportanceoftradearkprotectionc.thelastingipactofabrand'susicD.whatakcsagoodnotificationsound1.HowdoesusichelpGaeofThrones?A.Ithelpstocreateoreipressivescenes・B・Ittellsaboutthecharacters'personalities.c.Itsuggeststhatiportantthingsdrecoing・D.Itakesthecharacterseasiertoreeber.BPerhapsnoone

7、knowsthepowerofiaginationbetterthanchinesewriterLiucixin.Untilfouryearsago,Liuworkedfull~tieasacoputerengineeratapowerplantinShanxiprovinee・Heonlywrotesciencefictioninhissparetie・ButitwasduringthistiethatLi