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1、AbstractRESEARCHONIQIYICOMPETITIVESTRATEGYABSTRACTStimulationbyYouTubewebsite,manyvideositeshavefastdevelopment.Duringthistime,manyvideohaveestablished,includeYoukuandKu6.Thevideositesmeettheneedofusers,butalsoinlinewithdevelopmentsintoday'sInternetage.Thedevelopmentoftheonlinevideoindustrynowhasb
2、ecomeanimportantwayforuserstoobtaininformation.AsChinaincreasinglyfiercecompetitionintheonlinevideoindustry,aswellasvideositeshomogenizationmoreserious,enhancecopyrightcosts,stimulatecompetitionofvideonetworkingindustry.Inthiscontext,YoukuandTudoumergeriQIYIandPPSmerge,settingoffavideositeconsolid
3、ationclimax.Thefuture,therewillbemorevideositestomergeroad,onlinevideoindustryismoreconcentratedmarket.Atpresent,thedomesticvideositehasbeenlosingmoney,theonlinevideoindustryisstillinthemoney-losingindustry.Althoughtherearemanyscholarsontheonlinevideoindustrydevelopmentissuesin-depthstudy,butmorec
4、onfinedtochangethewaythevideosite,thereisnodepthdiscussionsfromtheoverallindustryenvironment,nationalpolicy,itisdifficulttoremedy.ThisarticlewillusetheSCPparadigmofindustrialorganizationtoanalyzethevideositetoexplorestrategicoptionsiQIYIcompetitivevideositeandmaketargetedsuggestionsonthisbasis.Exp
5、ectationsthroughtheanalysisoftheseissuesinthetheoreticalsense,tocompensateforthelackofvideositesofexistingresearch;fromapracticalsignificance,canhelppeoplegainabetterunderstandingofChina'svideowebsite,thedevelopmentofvideowebsitesandvideositesplayaroleintheoperation.ByiQIYIwithintheexternalenviron
6、mentanalysis,iQIYIindevelopmentmode,interactivesocialnetworking,therearedisadvantagescopyrightcosts,andseverelyrestrictstheiQIYIdevelopment,therefore,iQIYIshouldbe"re-integrationofresourcestoformanewindustrycompetitiveadvantage"asastrategicgoal,drivenbyindustrialpolicy,aswellasadvertisingandmarket
7、ingcontentfactorsfactors,thedifferencesinstrategyformulation,strategicalliancepartners,foundationandinnovativestrategiesonsocialinteraction,fromenterprisemanagementsystem,webdevelopmentmodel,specificoperationonav
