对于广告的文体学分析(英文版).ppt

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1、StylisticAnalysisofbyYuanLin12122001048NewspaperAdvertisingAdvertisinghasresorted（采取）toallkindsoftechniques--audioandvisual,soundandlight,photographsanddrawings,ect.Butthemostbasicisthelanguage.Accordingtothetargetaudience,thefunctionaltenor（大意）ofadvertisinglanguageismainlypersuasiveormainlyinform

2、ative.Butalladvertisinglanguagemusthaveitsappealtotargetaudience.IntroductionanewspaperadthegraphologicallevelthelexicallevelthesyntacticlevelthesemanticlevelAttheGraphologicalLevelFulluseofgraphologicalcontrastsClearidentificationoftheadvertiserProminentuseofpicturesFulluseofgraphologicalcontrast

3、sMostadshaveawell-thought-outmanipulationofsharpgraphologicalcontraststoachievethebestpossibleeye-catchingeffect.Asthesampleshows,theadsmakesfulluseofvarietyoftypingformsthehugeredtitlelargeandboldfacedletteringitalicsProminentuseofillustrationIllustrationaremostattractive.Sonowadaysthegeneralprac

4、ticeiscombiningsharpgraphologicalcontrastswithapictureoftheadvertisedproduct,orthepotentialcustomer,ortheservicebeingoffered.achartthatshows“yourenergyvariesduringtheday”twopicturesshowthesameperson,differentexpressionApictureofaboxofCamelClearidentificationoftheadvertiserprominentAttheLexicalLeve

5、lWideuseofaffirmativeandcommendatorywordsandexpressionsFrequentuseofpersonalpronounsTheuseofcomparativewordsWideuseofaffirmativeandcommendatorywordsandexpressionsThemostconspicuouslexicalfeatureofadvertisementisthefrequentuseofactive、favorablewordscanimpressthepotentialbuyerswithgoodqualityofprodu

6、ct.delightfulpleasurecoolrichflavor......FrequentuseofpersonalpronounsTheuseofpersonalisalsoverycommoninthisadvertisement,especially“you”and“your”.Thisisbecausetheadvertiserwanttomakethelanguagemorefriendlyintoneandmorethoughtfulforthepotentialbuyers,soastolurethemtobuytheproducts.Theuseofcomparat

7、ivewordsComparativewordsareusedinthisadtoshowthattheproductisbetterthanotherofthesametypeCamelsaremadefromfiner,MOREEXPENSIVETOBACCOS--TurkishandDomestic--thananyotherpopularbrandThegrammaticallevelPreferencefors