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1、2008年6月21日大学英语四级考试(CET–4)A卷全真试卷(2008年6月21日)PartIWriting(30minutes)注意：此部分试卷在答题卡1上。Directions:Forthispart,youareallowedthirtyminutestowriteashortessayentitledRecreationalActivities.Youshouldwriteatleast120wordsaccordingtotheoutlinegivenbelowinChinese:1.娱乐活动多种多样，2.娱乐可能使人们受益，也可能有危害性，3.作为
2、大学生，我的看法。RecreationalActivitiesPartIIReadingComprehension(SkimmingandScanning)(15minutes)Directions:Inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonAnswerSheet1.Forquestions1–7,choosethebestanswerfromthefourchoicesmarkedA),B),C)andD).Forquestions8–10,co
3、mpletethesentenceswiththeinformationgiveninthepassage.MediaSelectionforAdvertisementsAfterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.Wediscussherethemajortypesofmediausedinadvertising.Wefocusourattentiononseven
4、typesofadvertising:television,newspapers,radio,magazines,out–of–home,Internet,anddirectmail.TelevisionTelevisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?yo
5、ucanunderstandthepoweroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.Televisionprovidesanidealvehicleforthistypeofcommunication.Buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.
6、Television’sinfluenceonadvertisingisfourfold.First,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.TheGolfChannel,forinstance,iswatchedbypeoplewhoplaygolf.HomeandGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojects.Thus,audie
7、ncesaresmallerandmorehomogeneous(具有共同特点的)thantheyhavebeeninthepast.Second,thereisanincreaseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.Thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.Third,digitalrecordingdevicesallo
8、waudiencemem
