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1、.-XX市葡萄酒市场市场调研报告委托调研方：XXXX酒业授理调研方：中国技术贸易网〔.k8008.〕报告日期：X年X月X日.可修编..-目　录1．调研背景·········································································　11．1　调研目的··································································　11．2　调研对象································································

2、··　11．3　调研容··································································　11．3．1　调查时间····························································　11．3．2　调查地点····························································　11．3．3　调查问题····························································　11．4　调

3、研方法··································································　12．调研分析·········································································　22．1　资料、数据采集及分析·······················································　2.学习.资料..-2．1．1　XX市大型超市和商场的国葡萄酒品牌情况······························　22．1．1．1　葡萄酒

4、品牌A···················································　22．1．1．2　葡萄酒品牌B···················································　32．1．1．3　葡萄酒品牌C···················································　32．1．1．4　葡萄酒品牌D···················································　42．1．1．5　葡萄酒品牌E·····························

5、······················　52．1．1．6　新品牌························································　52．1．1．7　其他品牌······················································　52．1．2　XX市大型超市和商场的国外葡萄酒品牌情况······························　62．1．3　XX市大型超市和商场各类葡萄酒销售情况································　72．1．4　XX市葡萄酒消费群体及消费情况·

6、·······································　72．2　社会形式及市场信息························································　8.学习.资料..-3．调研结果及分析结论·······························································　8.学习.资料..-1．调研背景1．1调研目的〔1〕了解XX市主要大型商场和超市甜型葡萄酒的市场现状，分析甜型葡萄酒的整体情况。〔2〕收集XX市主要大型商场和超市不同品牌葡萄酒的市场分布、销售价格、销售状况以

7、及同一品牌葡萄酒的产品分类、销售价格、销售状况，并进展比照分析。〔3〕了解XX市消费者对葡萄酒的需求层次、品牌认知程度。〔4〕了解XX市消费者的饮酒〔葡萄酒〕类型、习惯、场合、男女比例、年龄层次等因素，挖掘潜在市场消费者。1．2调研对象XX市葡萄酒市场。1．3调研容1．3．1调查时间2007年X月X日至2007年X月X日。1．3．2调查地点XX市主要大型商场和超市，包括：好又多超市、麦德龙超市、家