创业与创业环境

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1、创业与创业环境2001年2月1内容创业的分类及比较创业行为的理性解释创业与时机本钱创业的行为分析有利于创业的内外部环境2001年2月2IrreducibleUncertaintyInvestmentFiveArchetypalInitiativesMARGINALBUSINESSESLawncare,hairsalonPROMISINGSTART-UPSHewlett-Packard(1948)EDS(1962)VC-BACKEDSTART-UPSIntel,Lotus,Compaq,Staples,GenentechCORPORATEINIT

2、IATIVESWindows95,Pentium(Intel),MachIII(Gillette),Prozac(Lilly)REVOLUTIONARYVENTURES:FederalExpress,Iridium(Motorola)Note:SizeofMoneyBag=PotentialProfitProfessionalManagementMajorOutsideFinancing2001年2月3IrreducibleUncertaintyInvestmentPROMISINGSTART-UPS:MicrosoftBASICfortheA

3、ltair(1975)SamWaltonfranchisedvarietystore(1945)TRANSITIONALINITITATIVES:MicrosoftExcelfortheMacintosh(1985)Wal-Martdistributioncenters(1968-69)CORPORATEINITIATIVES:MicrosoftWindows95Wal-MartJVinMexico(1991)Bhidé’sInvestment-Uncertainty-ProfitDiagramNote:SizeofMoneyBag=Poten

4、tialProfit2001年2月4IrreducibleUncertaintyInvestmentDistributionofSignificantInitiativesOpportunisticAdaptationRisktransferPersonalabilitiesResearchandplanningUnderwritingotherrisksTeamworkNote:SizeofMoneyBag=PotentialProfitCORPORATEINITIATIVESPROMISINGSTART-UPS2001年2月5Irreduc

5、ibleUncertaintyInvestmentStagesofFunding2ndSTAGEVCCisco(1987)START-UPSCisco(1984)VC-BACKEDSTART-UPSCompaq(1982)PUBLICMARKETSCisco(1990)Compaq(1983)Note:SizeofMoneyBag=PotentialProfitProfessionalManagementMajorOutsideFinancing2001年2月6IncrementalGoalsFirmSizeandMaturityGoals-A

6、udaciousorIncrementalAudaciousGoalsPROMISINGSTART-UPSSurvivalCashFlowTRANSITIONALINITITATIVESJustifyInvestmentSecureResourcesPromoteCooperationCORPORATEINITIATIVESLimitedbyHistoryandSize2001年2月7FormalPlanningFirmSizeandMaturityOpportunisticAdaptationorFormalPlanningOpportuni

7、sticAdaptationPROMISINGSTART-UPSExperimentationUnexpectedSituationsLimitedPlanningResourcesTRANSITIONALINITITATIVESJustifyInvestmenttoOutsidersCORPORATEINITIATIVESSystematicResearchPlanningResourcesCompeteforCorporateFunding2001年2月8FirmSizeandMaturityRisksFacedbyTopDecision-

8、MakersPersonalRiskPROMISINGSTART-UPSLowInitialCapitalFounder’sTimeFounder’s