中国德国商会-2017-2018年德国在华企业商业信心调查（英文）-40页

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1、BusinessConfidenceSurvey2017/18GermanBusiness2017/18inChinaBusinessConfidenceSurvey1GermanBusinessinChina2BusinessConfidenceSurvey2017/18GERMANCHAMBEROFCOMMERCEINCHINABUSINESSCONFIDENCESURVEY2017/18Since2007,theGermanChamberofCommerceinChina’sbusinessconf

2、idencesurveyhasbeenakeygaugeformeasuringthebusinesssentimentofGermancompaniesoperatinginChina.Asof2017theGermanChamberofCommerceinChinahasapproximately2,400membercompanies,representingabout50%ofGermancompaniesoperatinginChina.Thisyear’ssurveywasconducteds

3、tthbetweenAugust21andSeptember292017.Intotalthesurveycomprised58questions,focusingonbusinessoutlookandperformance,marketconditionsandinvestmentclimate,aswellastheBeltandRoadInitiative.ThesurveywasconductedonlineamongmembercompaniesinChina.Aftercontrolling

4、thedatasetforquality,423validresponseswerecollected,resultinginarepresentativeandstatisticallysignificantsamplefortheanalysisofGermancompaniesinChina.3GermanBusinessinChinaProfileofRespondingCompanies7EconomicandBusinessOutlook11MarketEnvironment,Reformsa

5、ndPolicies15BusinessChallenges21InvestmentProspects27ResearchandDevelopment32ContentsBeltandRoadInitiative(BRI)344BusinessConfidenceSurvey2017/18EXECUTIVESUMMARYBUSINESSCONFIDENCESURVEY2017/18EconomicandBusinessOutlookGermancompanies’economicoutlookhasrec

6、overedfromthelowforecastedin2016.Especiallymachinery/industrialequipment,asthelargestGermanindustryinChina,evaluates2017aspositivefortheownindustryandsignificantlybetterthanlastyear.Automotiveandbusinessserviceskeepuplastyear’slevelwithoptimismfor2018.Nea

7、rlytwothirdsofGermancompaniesinChinaexpecttoexceedorachievetheirbusinesstargetsinthecurrentyear,withasimilarlypositiveoutlookfor2018.Turnovergrowthseesastrongreboundandthemajorityexpectsturnoverandprofittoincreasenextyear.However,companiesremaincautiousre

8、gardinginvestmentandemployment.Despiteimprovementsinthecurrentyearandpositiveexpectationsfor2018,theshareofcompaniesincreasinginvestmentandemploymentisnotprojectedtoreachthehighlevelsof2014andbefore.Investmentincrea