puns in advertisement from the perspective of cooperative principle 英语专业毕业论文

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1、目录中文摘要..........................................................................................................................IAbstract........................................................................................................................II1

2、.引言………………………………………………………………………………..12.合作原则...................................................................................................................32.1合作原则的内涵……………………………..………………………………….32.2合作原则的准则………………………………………………………………..32.2.1数量准则………………………………………………

3、………………….32.2.2质量准则………………………………………………………………….32.2.3关系准则………………………………………………………………….32.2.4方式准则………………………………………………………………….32.3合作原则准则的违反…………………………………………………………..32.3.1违反数量准则…………………………………………………………….42.3.2违反质量准则…………………………………………………………….42.3.3违反关系准则………………………………………………………….

4、..42.3.4违反方式准则…………………………………………………………...42.4会话含义……………………………………………………………………...53.广告双关语……………………………………………………………………...63.1双关语的含义………………………………………………………………...63.2双关语的特点………………………………………………………………...63.2.1歧义……………………………………………………………………..73.2.2双重语境………………………………………………………………...

5、73.3广告双关语的分类………………………………………………………........83.3.1一词多义双关…………………………………………………………….83.3.2同音双关………………………………………………………………….93.3.3仿拟双关………………………………………………………………….93.3.4语法双关………………………………………………………………….94．合作原则与广告双关语.…………………………………………………….........114.1广告双关语违反合作原则的准则…………………………………

6、………….114.1.1广告双关语违反数量准则…………………………………………........114.1.2广告双关语违反质量准则…………………………………………........124.1.3广告双关语违反关系准则………………………………………………124.1.4广告双关语违反方式准则…………………………………………........134.2广告双关语具有会话含义………………………………………………........144.2.1具有一种会话含义的广告双关语…………………………………........144.2.2具有

7、多种会话含义的广告双关语…………………………………........155.结论.........................................................................................................................186.致谢..............................................................................................

8、.........................207.参考文献...............................................................................................................21CONTENTS摘要........................