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《睢宁苏果超市差异化营销策略研究-工商管理毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、毕业论文中文摘要睢宁苏果超市差异化营销策略研究摘要：零售业多种营销策略相似性导致市场竞争日益激烈、多种促销方式对顾客不再具有吸引力，同时顾客选择的余地不断增大，新的营销策略则显得日益重要，而在现代社会，差异化营销策略对于零售行业意义非凡,差异化营销策略是企业在激烈的行业竞争中是否具有核心竞争力的决定因素，是影响企业能否在行业中形成独特优势的重要方面，也是企业经营环节中的一个重要环节，能否采取正确的营销策略将直接影响到企业的生存和长久发展。睢宁苏果超市为规避同行业激烈的同质化竞争，采用差异化营销策略效果将颇见成效。本文以睢宁苏果超市为研究
2、对象，首先简要介绍了差异化营销策略等相关理论；其次，对企业的营销环境和内部条件进行分析；然后结合企业的实际情况，对企业的目标市场进行选择；最后提出适合企业自身特点的差异化营销策略：产品策略、定价策略、渠道策略及促销策略。以帮助睢宁苏果超市做好企业营销，并能通过营销来带动全局实现良好的经济效益。关键词：睢宁苏果；差异化营销；策略制定；策略实施毕业论文外文摘要DifferenceMarketingStrategyResearchOfSuiNingSuguoSupermarketAbstract:Retailindustryinvariety
3、ofmarketingstrategysimilaritycompetitivemarket,manywaystocustomersnolongerpromotions,andcustomerisattractiveoptioniscontinuouslyincreasing,andnewmarketingstrategyappearsincreasinglyimportant,andinmodernsociety,thedifferentialmarketingstrategyfortheretailindustryspecial.D
4、ifferentialmarketingstrategyistheenterpriseinthefiercecompetitionintheindustrywiththecorecompetitivenessofthedecisionwhetherfactors,istoinfluenceenterprisewhetherinindustryformeduniqueadvantages,butalsoanimportantaspectofenterprisebusinesslinks,oneoftheimportantlinkscant
5、aketherightmarketingstrategywilldirectlyaffecttheenterprisesurvivalandlong-termdevelopment.SuiNingsuguosupermarketforavoidingtheindustry,thesamekindoffiercecompetitiondifferencemarketingstrategyeffectwillbequiteseeresults.BasedonHuiNingsuguosupermarketastheresearchobject
6、,thispaperatfirstintroducedtherelatedtheoryofdifferentialmarketingstrategy;Secondly,totheenterprisemarketingenvironmentandinternalconditionsareanalyzed;Thenaccordingtotheactualsituationofenterprise,enterprisetargetmarketselection;Finallyproposedsuitstheenterprisecharacte
7、risticsofthedifferentialmarketingstrategy:productstrategy,pricingstrategy,channelstrategyandmarketingstrategy.TohelpHuiNingsuguosupermarkets,andcanagoodenterprisemarketingthroughthemarketingtodrivetheglobalachievegoodeconomicbenefit.Keywords:SuiNingsuguo;DifferenceMarket
8、ingStrategy;MakeMarketingStrategy;TakeMarketingStrategy目录1引言………………………………………………………………………………12差异化营销基本理论……
