外文翻译--建立高员工敬业度的企业文化

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1、中文3716字本科毕业论文（设计）外文翻译外文题目Buildingacultureofhighemployeeengagement外文出处StrategicHRReview.2010(3):p25-31外文作者GaryTomlinsoon原文：Buildingacultureofhighemployeeengagement作者：GaryTomlinsonKiaMotorsispartoftheHyundai-KiaAutomotiveGroup–thefourthlargestautomotivemanufacturerintheworld–withitsheadquartersinSeo

2、ul,Korea.Thecompanyemploysover40,000employeesinover167countries.ThiscasestudycentersonKiaMotors(UK),whichisawhollyownedsubsidiaryofKiaMotorsCorporationthatisbasedinthesouthofEnglandandemploysover2,500peoplethroughisHQanddealershipnetwork.TheengagementstrategythatwasformulatedintheUKisnowbeingberol

3、ledoutonaPan-EuropeanlevelandsharedwiththeglobalHRteamatthecompany'sHQinSeoul.TosupportthedevelopmentoftheemployeeengagementstrategyHRutilizedthemarketingcommunicationstoolsSOSTAC.Thistoolconsistsofsixpartsandformsthestructureforpresentingthecasestudy.SOSTACstandsfor:Situation.Understandingthechal

4、lengefacingHR.Objectives.SettingtheengagementobjectivesforKiaMotors.Strategy.Becomingatrueemployerofchoice.Tactics.IntroducingtheKiaMotorsengagementmodel.Action.Interventionstoimproveemployeeengagement.Control.Measuringthesuccessofthestrategy.Situation:understandingthechallengefacingHRDuring2006Ki

5、aMotors(UK)wentthroughaverydifficultperiod,withthebusinessexperiencingrapidlyfallingsales,increasedfinanciallossesandverylowlevelsofemployeeengagement,withthelatterverymuchseenasbothacauseandeffectofthepoorbusinessperformance.Towardsthelatterendof2006,KiaMotors(UK)cameundernewHRleadership,withGary

6、TomlinsonappointedasthenewheadofHR.Thefirststepagreedwiththeboard,wastounderstandthestateofemployeesatisfactionthroughtheuseoftheinternalemployeesurvey,YourVoice.TheKiaemployeesurveyisbasedonafive-point,multi-raterLikertscalefromstronglyagreethroughtostronglydisagree.The2006surveyillustratedmanych

7、allengesincluding,amongothers,internalcommunicationsbeingratedatonly3percentandawarenessofthestrategicdirectionat32percent.TheconsequencesofsuchpoorresultswerefeltinothermeasuresofHR,includingemployeeturnoverreac