the study on the factors influencing the updating decision making of app store consumer

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1、TheStudyontheFactorsInfluencingtheUpdatingDecisionMakingofAppStoreConsumerHeChangzhengandZhangTingting(SchoolofBusiness,SichuanUniversity,Chengdu610064)Abstract:FacingtherapiddevelopmentofInternetandmobileappstores,mobileappscompanieshaveadoptedapositiv

2、eR&Dstrategy,theapplicationofproductlifecyclesgraduallyshortened.However,inthefaceofsuchrapidproductupdates,consumersdidnotshowapositiveresponse,whatfactorsaffecttheconsumer'sreplacementdecision,hasbecometheimportantissuesofapplicationdevelopersandcorpo

3、rateconcerns.Applicationstoreconsumers,combinedwithdataminingandempiricalresearchmethods,startingfromtheapplicationofproductcharacteristicsandconsumerbehaviortoexplorethefactorsaffectingthedecision-makingofconsumersupdate,buildconsumertoupdatethedecisio

4、n-makingbehaviorofdecision-makingfactormodelandconsumerupdatesforecastmodel.Empiricalresearchfoundthatthetimingofapplicationupdates,customerperceivedvalueandshiftcoststoconsumersupdatedecisionshaveasignificantimpact.Finally,predictedresultsshowthatconsu

5、mersupdatethedecision-makingbehaviorpredictionmodelbasedontheinfluencingfactorstobuildtheupdatebehaviorofconsumerswithstrongdiscriminationability.Keywords:AppStore;consumersupdatingdecision-making;influencingfactors;Logisticregression;NaiveBayes0Introdu

6、ctionWiththedevelopmentofmobileInternetandmobilephonesandothermobileintelligentterminal,thephoneisfromthetraditionalcommunicationtoolstotheevolutionofmobileInternetapplicationsandserviceshostedterminal.ThecarryingofthemobileapplicationstoreasthemobileIn

7、ternetapplicationsandservicesandtradingplatformsinthefuturedevelopmenttothefore.U.S.Appletolaunchitsownapplicationstorein2008,thefirsttocreateanewbusinessmodel,andhisgreatsuccessinattractingmajorgiantshaveenteredtoprovethatthestrategicpositionofthemobil

8、eapplicationstoreinthefuturemobileInternet[References[]LeiZhenzhou.mobileapplicationstorestory[J].WorldTelecommunication.2009,10:15-18.].AcceleratethedevelopmentofmobileInternetandmobileapplicationsfortherapiddevelopmentoftheappl