世纪文化广场商业项目营销策略报告

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1、“贵阳·世纪文化广场”项目【营销策略报告】目录第一部分营销准备···················································【01】工作范畴·····························································【02】主题提炼·····························································【07】形象塑造·····················································

2、········【09】品牌策略·····························································【11】资源整合·····························································【13】卖点梳理·····························································【14】第二部分营销策略···················································【17

3、】营销计划·····························································【18】营销内容·····························································【22】营销模块·····························································【27】营销创新·····························································【30】第三部分

4、推广策略·················································【37】推广计划·····························································【38】推广准备·····························································【44】推广策略·····························································【46】媒介策略·············

5、················································【52】炒作构想·····························································【55】费用预算·····························································【57】第四部分价格策略···················································【58】定价分析························

6、·····································【59】定价策略·····························································【64】价格制定·····························································【67】第五部分修订策略···················································【69】督促策略···································

7、··························【70】指导策略·····························································【71】修订策略·····························································【71】审核策略·····························································【72】第一部分：营销准备前言房地产项目在进行了详细市场调研和确定了项目定位策略后，紧接着就进入

8、了实战阶段即房地产项目招商/销售阶段。对于房地产中的综合商业物业项