户外广告媒体销售的竞争因素分析

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1、---------------------------------------------------------------范文最新推荐------------------------------------------------------户外广告媒体销售的竞争因素分析摘要:11/12---------------------------------------------------------------范文最新推荐------------------------------------------------------户外广告媒体销售的竞争因素分

2、析摘要:11/12---------------------------------------------------------------范文最新推荐------------------------------------------------------户外广告媒体销售的竞争因素分析摘要:11/12---------------------------------------------------------------范文最新推荐------------------------------------------------------户外广告媒

3、体销售的竞争因素分析摘要:11/12---------------------------------------------------------------范文最新推荐------------------------------------------------------近几年，我国户外广告行业随着中国经济的快速发展，使得户外广告营业收入正在不断上升，中国户外广告行业在高速发展的同时，同行业间的竞争也愈演愈烈，所以研究广告销售的意义在于任何事物的衍生与发展总是会面临生存与竞争，优胜劣汰是事物发展的必然规律；只有了解了户外广告销售的竞争意义，才能通过竞

4、争促进市场的发展、促进价格的合理、促进操作的规范、促进管理的科学，促进企业的进步。本在研究户外广告媒体销售现状、销售瓶颈以及销售创新的基础上，重点研究各户外广告媒体之间的竞争。并且主要分析四类具有代表性的户外广告媒体，分析其媒体在销售中竞争中出现的问题，并给出问题的合理对策建议。7791关键词：资源稀缺；销售现状；销售瓶颈；销售创新ThecompetitivefactorsofoutdooradvertisingmediasalesAbstract:Inrecentyears,theoutdooradvertisingindustryinChinaWithCh

5、ina'srapideconomicdevelopment,makingtheoutdooradvertisingbusinessandincomesarerising,theoutdooradvertisingindustryinChinainatimeofrapidgrowth,intensifiedcompetitionbetweentheindustry,thesignificanceofthestudyadvertisingsalesanythingderivativeanddevelopmentwillalwaysbefacedwithco

6、mpetition,survivalofthefittestistheinexorablelawofdevelopmentofthings;onlybyunderstandingthecompetitivesignificanceoftheoutdooradvertisingsales,topromotethedevelopmentofthemarketthroughcompetition,topromotethepricesreasonable,andpromotethenormsofoperation,topromotescientificmanageme

7、nt,topromotetheprogressofenterprises.11/12---------------------------------------------------------------范文最新推荐------------------------------------------------------(三)户外广告媒体的创新11/12---------------------------------------------------------------范文最新推荐--------------------------------

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