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1、09旅游景点市场营销策划书范文营销（09marketingplanningoftouristattractions）Salestarget:MaximizationofinformationdisseminationMediacoveragemaximizationMaximizationofeconomicbenefitsTwo,salesstrategy:WesetthetargetmarketasthePearlRiverDeltaregion,ShenzhenandHongKongandMacaoas
2、thesecondmarket,outsidetheprovincemainlyduringtheSpringFestival,relyingonlocalpublicitytoincreasetheamountofvisitors.Weshouldtakethefollowingtacticstosell:1,determinethetargetmarketandthedivisionofthemainarea,accordingtothedifferentpeopleindifferentperiods,
3、differentanglestoattractTerracottaArmy,usingtheplanepropaganda,miningculture,tourdisplay,marketing.2,withthehelpoftheTerracottaArmyontheHongkongmarketspecialattraction(especiallyinHongkong,studentsyearningforancientcultureChina),chooseoneortwotravelagencies
4、,throughappropriatewaysofcooperation(lettheotherpartytocarryoutpublicityandpromotion),openthemarketinHongkong.Oradoptappropriatepublicitymethods(andmediacooperation)toopentheHongkongmarket.3,marketsegments,accordingtothecharacteristicsofeachmarketandthechar
5、acteristicsofdifferentseasons,differentneedstodistinguishbetweenmarketingandpublicityoftheaudience,usingdifferentmethods,thecorrespondingpromotionstrategy,promotionandmarketing.4,intermsofprice,althoughthepriceincreasecanincreaseprofits,butalsomaythereforer
6、educethepassengerflow,wecanbeonthebasisoftheoriginalpricestability,improvethenumberofadmissiontoraiserevenue,atthesametimebynoneotherwaybymiddlemenpublicitypull,achievemarketcoveragemaximization.Three.Marketanalysis:1.Marketselection:1PearlRiverDelta2Guangz
7、hou3Shenzhen4Hongkong2.Marketevaluation:1PearlRiverDelta:turnover5million460thousand,2Guangzhou:turnover10million490thousand,3Shenzhen:turnover6million640thousand,4Hongkong:?Note:morethanAdatafrom02years,thetotalnumberofadmission1million60thousandpeople,tur
8、noverof95million553thousandyuan.Thebasisofeffectivesubdivisionrequirements;BhistoricaldataandnoHongkongmarket,accustomedtoitsandShenzhenmarkettogether.Here,thelistofHongkongmarketlist,takingintoaccount
