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1、AudienceofmedialiteracyinthedisseminationofpublichealthtrainingInrecentyears,withtheimprovementofpeople’smaterialandculturallivingstandards,healthandlongevitytobecomepeoplemeasurehappinessindex,thedesireandpursuitofthepublichealthalsocontributedtothedevelopmentofh
2、ealthcommunication.AccordingtothedefinitionofAmericanscholarsRogers,HealthCommunicationMedicalresearchintopublichealthknowledge,attitudeandbehaviorchangetoreducethemorbidityandmortalityofthediseaseeffectivelyimproveacommunityorcountrylifequalityandhealthstandardsf
3、orthepurposeofthebehavior.①overthepastdecadeChina’spublichealthcommunicationformationboom,variousmediahavetoseizethemarketofhealthcommunication.Domesticfromthecentertotheprovinces,theCityofradioandtelevisionstationsbroadcastthenumerousclassofhealthcareprograms,pub
4、lisherswerepublishingbooksofalltypesofhealthcare,withacirculationofmillionsofhealthjournals,showingaprosperityscene.popular12healthcommunicationforourpublicdisseminationoftheconceptofhealthandhealthknowledge,hasplayedahugeroleintheprovisionofhealthservices,butalso
5、bringhugeeconomicbenefitsformanyoftheMassCommunicationOrganization,butitisnotdifficulttosee,inavarietyofalargenumberofhealthinformationinthemediarelease,theauthenticityoftheenemy.theearly“HuWanlinevent”,inrecentyears,“ZhangWuoftheevent”“Leeanevent”,thereareallkind
6、sofmedicinefalseadvertising,andsoon,thesepseudo-healthinformationnotonlydamageeconomicinterestsofconsumersandthehealthbenefits,butalsoaffecttheharmoniousdevelopmentofoursociety,resultinginapublichealthcommunicationfunctiondisorders.thesephenomenabothreflectsomemed
7、iainstitutionslackawarenessofsocialresponsibility,ineffectivesupervisionofcertainregulatoryagencies,aswellasseriousdeficienciesreflectourdesiretogethealthinformationhealthcommunicationaudiencemedialiteracy.Audienceofmedialiteracyisthepublicfaceofthemediaandmediame
8、ssages,selectability,theabilitytounderstand,questionedtheability,theabilitytoassess,12speculativeadaptability,aswellasthecreationandproductionofmediames
