关于英语广告的语言研究

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1、关于英语广告的语言研究【摘要】广告在现代社会已变得日趋重要。在全球化的过程中，英语已成为国际性的语言。英语广告走进了人们的生活，并且影响着人们的思维方式，价值观念以及生活方式。由于英语广告在我们社会生活中有着很重要的地位，所以我们应该了解英语广告以怎样的方式将广告信息传达给消费者。广告的普遍使得一种特殊写作文体出现了—广告语。广告语是一种具有直接影响力和快速说服力的文体。不论广告采用哪种推销策略，语言的角色都是最重要的。广告英语不仅丰富而且有特色。本文旨在通过对英语广告的语言分析总结出关于广告英语在语音、词汇、句法、修辞上的语言特

2、点。　　【关键词】英语广告语语音学词汇学句法学修辞　　【】H315【】A【】1674－4810（2011）12－0002－01　　　　ⅠIntroduction　　entoftechnologyandmercialeconomy,thedesignandtypesofadvertisementvarygreatly.Inthemeantime,thesocialeffectthatadvertisementsplayattractsmoreandmoreattentiveeyesinthesociety.Itisobviously

3、seenthatadvertisementmakersputgreateffortintheuseoflanguage,oreandmoredelicateandoffersmuchforthought.Advertisinglanguage,consideredashavinginteractionalfunction,doesnotmerelyinformthecustomersabouters’attentionsothatanactofpurchasingthelanguageexpression.Thus,itisevi

4、dentthattheadvertisersattempttoestablishagoodsocialrelationshipers.Therefore,thecharmingspecialtyandexquisiteformofadvertisinglanguagecontributeconsiderablytothesellingofproducts.Thestudyandanalysisofadvertisinglanguage,asforlanguagelearners.　　ⅡThelanguageofadvertisin

5、g　　Languagehasapoarketingandadvertising.Thechoiceoflanguagetoconveyspecificmessagesportant.Visualcontentanddesigninadvertisinghaveaverygreatimpactontheconsumer,butitislanguagethathelpspeopletoidentifyaproductandrememberit.Advertisinglanguageasaspecialkindoflanguageisv

6、erydifferentfrommonlanguage.Theadvertisersmakeartisticuseoflanguagetoappealtotheaestheticsenseofthetargetaudience.Advertisinglanguagehasitsoorphology,syntax,andrhetoricaldevices.　　1．Phonologyfeaturesofadvertisinglanguage　　Copyaketheiradvertisementmoreappealingandmemor

7、able.Therepetitionofsoundsisquiteafavorforadvertisersandcopyatopoeiaaretechniquestocreaterhythmicbeauty,achievecohesionorreinforcethethemeoftheproduct.Inaddition,thesephonologydevicesreinforcethesenseofrhythmandlanguageappeal.　　（1）Alliterationisfrequentlyused　　Alliter

8、ationiseye－catchingandsandachieveanemphaticeffectofthemeaning.Itisoneofthefavoritephonologicaldevicesusedinadvertisement.　　C