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1、THEDEVELOPMENTSTRATEGYRESEARCHOFHBCOMPANYABSTRACTCloudcomputingisoneofhottechnologyoftheITandinternetindustry,butalsothefuturedirectionofwholeinformationindustry,theglobalITandInternetcompaniesareenteringthisareaindroves,hopingtooccupyaplaceinthedevelopmentofemerging
2、technologies,toseizemarketopportunities,China'scompaniesisnoexception.ThisthesisselectedHBcompanyastheresearchobject,aprivatecompanywhichhavecompetitivestrengthandrapiddevelopmentspeedinChinesenetworkdeviceandcloudcomputingindustry.Inrelativelyshortcourseofdevelopmen
3、t,HBcompanycoincideswiththenewwaveofITdevelopmentledbycloudcomputingtechnology,fromlong-termdevelopmentperspective,thecompany'smainbusinessturningintocloudcomputingwillbeinevitable.Therefore,thecompanyneedtokeepupthepaceofbusinesstransformation,todevelopappropriatede
4、velopmentstrategy,gettostabledevelopmentinanemergingmarketwithincreasinglycompetition.Thisthesisstartingfromthestrategicanalysis,usingthePESTanalysis,Porter'sfiveforcesmodelandotheranalysistoolstostudythecompany'sinternalandexternalenvironment,analyzethecompany'sstre
5、ngthsandweaknesses,summarizeofopportunitiesandthreatsfacedbythecompany,thenusetheSWOTmatrixtoanalyzethedirectionofthecompany'sstrategictohelpidentifyitsstrategicpositioningandobjectives,andthenaccordingto
thestrategicgoals,establishingthebusinessfocusasthecompany'sco
6、re··developmentstrategy,andusecostleadershipanddifferentiationstrategytodifferentbusinesssegments.Toensurethesmoothimplementationofthestrategicplan,thisthesisdevelopthreeaspectsrecommendationoftheimplementationofthisstrategy,includingorganizationalrestructuring,brand
7、andmarketingchannels,employeetrainingincentivesystemandcorporatecultureconstruction.Inthisthesis,MBAcoursestheoreticalknowledgesystemhasbeenfullyappliedtoguidepractice,theHBcompany'sdevelopmentstrategyisconductedin-depthresearchfromsystematicandscientificperspective,
8、ithaspracticalsignificanceforthecompanytomeettheindustrychangesandtoseizeopportunitiesincloudcomputingwaves.Meanwhile,alargenumbero
