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1、AbstractWithglobaleconomicintegrationandanopendomesticmarket,foreigninjectionmachinemanufacturershaveenteredthedomesticmarketindifferentformssothattheyhavecomparativelyfavorablecompetitiveadvantagesinthemarketofsophisticatedproducts.Thecompetitiveenvironmentofinjecti
2、onmachinegrowsgraduallydynamicandcomplicated.However,duetoinsufficientexplicitcompetitionstrategy,ourdomesticmanufacturersofinjectionmachinethathavebeengrowingupunderarelativelyself-enclosedmarketenvironmentlackthecapabilityofmeetinganemergencyandcompetingwithopponen
3、ts,whichhasresultedinthedecreasedmarketshareofsomemanufacturersandpoorprofitabilityofproductsintheseverecompetition.ChoosingLiuzhouKaiyuScience&TechnologyCo.,Ltd.,adomesticinjectionmachinemanufacturerasitsresearchtarget,thisarticledoesasurveyandresearchoncurrentdevel
4、opmentofthedomesticinjectionmachinemarketbymeansofqualitativeandquantitativeanalysis,andmakesacomparativeanalysisofitsindustryenvironmentafteranalyzingandstudyingthecompetitionininjectionmachineindustrybasedonthePorter’sfiveforcesmodel.Next,itnotonlystudiestheinterna
5、l&externalresourcesofLiuzhouKaiyuScience&TechnologyCo.,Ltd.,advantages&disadvantagescomparedwithitscompetitorsandpossiblechancesaswellasthreatsinthetargetmarketbasedonSWOTanalysis,butdividesthedomesticinjectionmachinemarketbasedontargetmarket-selectingtheoryanddecide
6、sonthetargetmarketthatthecompanyshallenter.Finally,basedoncompetitionstrategy-relatedtheory,itputsforwardthecompetitionstrategythatitshalladopt,i.e.,itshouldparticipateinthecompetitionofdomesticlowandmediumgradeinjectionmachinemarketbyadoptinggoalcentralizedstrategya
7、ndtotalcoststrategysoastorealizethesustainablecompetitionstrategythroughstrategicalliance.AnditbringsforwardthestrategicimplementationschemeandmeasuresofLiuzhouKaiyuScience&TechnologyCo.,Ltd.askeypoints.Keywords:CompetitionstrategyTargetmarketPlasticinfusingmachineSW
8、OTanalysisIV1绪论1.1研究的背景及意义改革开放以来随着我国社会主义市场经济的建立和不断完善企业的内外部环境都发生了根本性的变化企业竞争的日益激烈使得企业管理者们越来越深刻地认识到现代企业管理必须超越企业内部职能管理超越企业边界将企业看成是不确定环境
