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1、AbstractAbstractAlongwithmarketcompetitionbecomesincreasinglyfierce,manyenterpriseswanttoinvestinnewprojectsanddevelopnewbusinesstoseeknewprofitopportunities.Butmostcurrententerprise,especiallysmallandmedium-sizedenterprises,toagreatextent,blindlyfollowingthetrend.Theirnewprojectinvestmentlackofsci
2、entificguidanceandrelativelyrationalanalysis,theresultoftenistheenterprisetomistakeforthedemandofthemarket,overestimatehowmuchprofitpotential,leadtoearningsreduceorevenloss.Comprehensiveanalysisandforecastthemarketforproductsisascientificindispensablework,whichimprovestheenterpriseprojectinvestment
3、decision-making,promotesrationalutilizationofresources,improvetheimportantguaranteeofthecompetitionabilityoftheenterpriseitselfandhealthydevelopmentofthenationaleconomy.Wcompanyplanstoinvest250millionyuaninJiangsufactorytoresearchanddevelop,manufacturepineneanddeepprocessingproducts.Wcompanyplansto
4、process10000tonsturpentineperyear,manufacturealphapineneof6000tons,betapineneof3000tons,dipenteneandotherpineoilderivativesof1000tons.Including3000tonsofalphapinenedirectlytosales,therestofthe3000tonswillcontinuetofurtherprocessing,andforsynthesisofmyrcene,whichisthemainrawmaterialofsynthesisoftheh
5、ighaddedvalueproductisoEsuper.Thispaperwillwithmanagement,marketing,statistics,andothertheoreticalIII万方数据Abstractknowledgeasthefoundation,combinedwiththepracticalsituationoftheenterprise,analyzeandforecastthemarketofthepineneprojectforWcompany,soastoprovidereferencefortheenterpriseinvestmentdecisio
6、n.Firstly，thispaperintroducedthebasictheoryofthemarketforecast,includingthemarketforecastmeaningandfunction,thetypeofmarketforecast,marketforecastmethod,andthebasicstepsofthemarketforecast.Second,introducesthebasicinvestmentsituationofthisprojectforWcompany.Itintroducesthehistoryandthedevelopmentch
7、aracteristicofthefragrancesandflavorsindustry,analyzesthecurrentsituationofglobalanddomestic;andthenintroducesthebasicsituationoftheWcompany,thepineneproductsandtheoverviewoftheinvestmentoftheproject.Thenth
