动漫形象在服装品牌推广中的应用分析

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1、TheappliedresearchofanimationcharacterinclothingbrandpromotionAbstractAnimationcharacterisbasedonpeople’Sreallifeconstrainedwithinthesocialcollectiveconsciousness．ItcartexperienceanditiSexpresspersonificationandembodyconsciousnessandwill．Meanwhile，animationcharacteriswidelva

2、cceptedwithitsmoderatelyexaggeratedimageandconnotation．Therefore，itisusedinthespreadingprocess，itnotonlyhasthefunctionofinformationdelivery,butalsopossessesmanyadvantageswhichcannotbeacquiredbyhumanbeing．Astheinformationtransmissionisincreasinglymassive，signifying，accuratean

3、dhumanizing．Becauseofthecheapprice，nearly-prefectimageandplasticityofanimationcharacter,peoplearemoreandmoreawareofthegreatpotentialexistingintransmissionindustryincludingthebrandpromotion．Thus，animationcharacterhasbeenwidelyusedinvariousfieldssuchasclothingindustrywithinade

4、cade．BasedonChina’Sspecialdevelopingprocess，theapplicationanddevelopmentofanimationcharacterinclothingbrandisratherslow．Insuchtwomajorstagesastheestablishmentofbrand，designofclothingandthepromotionofbrand，animationcharacterhasexperiencedtheprocessfrommonotonousfigureorsignto

5、theapplicationofthespecificmarketingstrategies．Theapplicationcoveragehasalsodevelopedfromthepatternofmainlychildrenclothessupplementedbyadultdressingtothatofall-agedgroups．Intermsoftheapplicationobjective，italsohasmovedfromtheincreaseofshort·termrevenuetotheimprovementofthew

6、holebrandimageandfinallymaintainsthecompletely-newbrandpowerbyusinganimationcharacter．Onthewhole，China’Sanimationcharacterapplicationofbrandpromotioninclothingindustryisbasicallyinlinewiththemarket．Itgraduallywalkedthroughthreemainstages，thatis，simpledecorativepromotionofani

7、mationcharacter,soliddevelopmentoforiginalproducedimage，compoundingthewhole．storywarrantandmulti-layerpopularization，makingitmoreestablishedandabundant．Atthesametime，Ithink，animationcharacterinthepromotionoftheclothingdesignshouldnotonlybedevelopedandappliedsolidly,butalsosh

8、ouldmakethepromotionactivitiesmorevariousandabundant．Besides，theanimationch