燕川公司直营连锁经营模式的探讨

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1、AbstractWiththefastdevelopmentofeconomy，therearemoreandmorepeoplegettinghigherincomethatfoodserviceindustrybecomesmorepopular．Therearemoreandmorerestaurantchainsdeveloped，theyarenotsatisfiedwiththeachievementobtained．Theyhopetouseefficientwaystoenlarg

2、ethescale，enhancethestrengthandgetmoreprofits．Thatiswhychainoperationhasbecomemoreandmorepopularbymanagersanddevelopedveryquickly．TheYanchuanCorporationisoneoffamousSichuanCuisineCompanies．Thefounderofthecorporationtook7000RMBtoopenafirstrestaurantinH

3、arbin，NortheastofChina．Afteradecadeofhardwork，nowithasbecomeabigcorporationwhichowns8chainrestaurantsand5franchisedchainrestaurants．However,withthefiercecompetitioninthefoodserviceindustryandmanymanagerialreasonsinsideofthecorporation，thereisasharpdec

4、lineinbusiness．ThebasicclueofthisthesisistosetupasuitablemarketingmodelofchainoperationthroughYanchuancorporation’Ssituation．AndIhopethatthecorporationcancombineitsowncharacteristic，usethiskindofmodelandobtainaenormouscommercialprofits，enhancethestren

5、gthsandenlargethescales．Themaincontentsandtheviewpointaredividedfourpartsbelow：Thefirstpart：chainoperationbasictheory、threeconceptandmaincharacteristic，alsocomparingthethreemodelbenefitandshortcoming．Thesecondpart：introducethebasicsituationofYanchuanc

6、orporationandaccordingtoitsowncharacteristic，designmorerationalorganization，thatisgeneralheadquarters、chainrestaurantandsupplylogistics，andmakethecorporationaunifiedorganicpart，iThethirdpart：thecorporationneedstosetup5majormanagementsystems：developmen

7、tsystem，supplysystem，HRsystem，financialsystemandcomputersystem．Emphasizetheenormousfunctionofsupplylogisticsandfinancialsystem，theinformationtechnologynowbecomeanimportantt001．Thefourthpaa：nowadays，thechainrestaurantsinChinadevelopsquickly,theskillsge

8、tmoreprogress，butthereisabiggapcomparingtomultinationalchainrestaurantsuchasKFC、McDonald．Therefore，chainrestaurantsreallyneedtoknowtheirdeficiencyandshortcoming，exploreanefficientwaytoSuccess．Keywords：chainrestaurantfoodserviceindustry2西南财经大学工