在线旅游服务商业模式分析——以priceline为例

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1、AbstractABSTRACTMoreandmoreindustriesandlifearerelatedtoInternetwiththefastdevelopmentoftheprocessofinternettechnology．Asacombinationoftourismandmternet,onlinetourismhasdifferentpeculiaritiesfromtraditional。Basedontheacquaintanceandresearchonthepresentsituati

2、onofgbbalonlinetourism,thispapercomparesonlinetourismandonlinetourismwebsitesathomeandabroad，thenunderstandsandanalyzesthevariousonlineravelbusinessmodels．Withthedevelopmentoflivingstandardandmodernization,onlinetourismserviceandagencyarecorrespondinglywithdi

3、fferentfeatures．Comparedwithtourismindustryinhomeandabroad，analyzedthedevelopmentandoperationfeatures，thencomprehendthedifferenceoftheirbusinessmodel．PaperfocusesontheNYOP(NameYourOwnPrice)businessmodel,throughthemodelanalysis．tounderstandthecharacteristicsNY

4、OPbusinessmodelandtounderstandthesuccessoftheuniqueadvantagesofPriceline．Withpurposeofservice，onlinetourismcompanyanalyzesthetypicalPricelineanditsspecificNYOPbusinessmodel，toprovideareferenceforotheronlinetravelbusinessmodelinnovationforonlinetravelcompanies

5、athomeandabroad．Onlinetourismasanindusvywithgreatpotential，tostudytheoperationalcharacteristicsandtrends．fortheupgradinganddevelopmentoftheonlinetourismmarketcompetitivenessofcompanies，innovativeravelbusiness，hasimportantsignificance．Forthecurrentdevelopmento

6、ftheInternetandonlinetravelindustry,understandtheonlinetravelmarket，especiallyChina’Sonlinetravelmarket，thereisstillhugepotentialfordevebpment．Theendofthisarticleanalyzesthetrendforonlinetourismbusinessmodelathomeandabroad．Basedonexistingtechnologyandservicer

7、equirements，ithasforecastedthatmobileInternetbusiness，onlineandoffiinehaveagreatcompetitiveadvantageinparallelonoperations，aswelldepthtoursandsocialservices，etc．ThisisalsoforreferencetoseizetheChinesedomestictourism1Tlarketforthoseenterpriseswhowanttoenterthe

8、Chinesemarket．KeyWords：Onlinetourism,BusinessModel,Pricelme，NameYourOwnPrice，Intemetstnarttraveling，MobileIntemetAbstl‘actlVH录目录第l章绪论．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．11．1研究背景⋯⋯⋯⋯