顾客满意程度调查表CustomerSatisfactionSurvey

《顾客满意程度调查表CustomerSatisfactionSurvey》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、CustomerSatisfactionSurveyCustomerSatisfactionSurveyWeallknowcustomersatisfactionisessentialtothesurvivalofourbusinesses.Howdowefindoutwhetherourcustomersaresatisfied?Thebestwaytofindoutwhetheryourcustomersaresatisfiedistoaskthem.Whenyouconductacustomersatisfactionsurv

2、ey,whatyouaskthecustomersisimportant.How,when,andhowoftenyouaskthesequestionsarealsoimportant.However,themostimportantthingaboutconductingacustomersatisfactionsurveyiswhatyoudowiththeiranswers.WhatToAskYouonlyneedtoaskasinglequestionessentially,”willyoubuyfrommeagain?"

3、However,Youwanttoaskotherquestionsinacustomersatisfactionsurveytogetclosertotheexpectedbehaviorandtocollectinformationaboutwhattochangeandwhattokeepdoing.Byallmeansaskthebasiccustomersatisfactionquestions:Howsatisfiedareyouwiththeserviceyoureceived?Howsatisfiedareyouw

4、ithourcompanyoverall?Howlikelyareyoutorecommendourproduct/servicetoothers?Whatareyoutorecommendationsforusproduct/service?Howlikelyareyoutobuyfromusagain?AndHowFace-to-faceAstheyareabouttowalkoutofyourstoreoroffice,askthem.CallthemonthephoneIfyouhavetheirphonenumber,an

5、dtheirpermission,youcancallthemaftertheirvisitandaskhowsatisfiedtheyare.MailthemaquestionnaireThistechniquehasbeenusedforalongtime.Theresultsarepredictable.EmailthemacustomersatisfactionsurveyBecarefultonotviolateSpamlawsEmailthemaninvitationtotakeacustomersatisfactio

6、nsurveyWhen&HowoftenThebesttimetoconductacustomersatisfactionsurveyiswhentheexperienceisfreshintheirminds.Ifyouwaittoconductasurvey,thecustomer'sresponsemaybelessaccurate.Hemaycolorhisanswersbecauseofconfusionwithothervisitsorconfuseyouwithsomeothercompany.Thebestanswe

7、ris"oftenenoughtogetthemostinformation,butnotsooftenastoupsetthecustomer".Inrealterms,thefrequencywithwhichyouconductacustomersatisfactionsurveydependsonthefrequencywithwhichyouinteractwithyourcustomersWhatToDoWithAnswersIneedtocompile(收集)theanswersfromdifferentcustome

8、rs.Ineedtolookfortrends.Ishouldlookfordifferencesbyregionand/orproduct.However,ImostneedtoactontheinformationIgetfrom