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1、TherearethreestepstomakinganIBMpresentation: PlanItoffersadviceonorganizingyourmessage,sharpeningyourfocusonwhatyouwanttosay,andarrangingitinamannerthataudiencescanfollow.PrepareItisaresourceforconstructinggraphicsupportmaterialsinFreelanceGraphics(PowerPointisalsosupported).Youwillfindinstru
2、ctionsonhowtoincludeelementssuchastext,chartsandgraphsinastylethatwillbeconsistenttoallouraudiences-an"IBMlook,"inmuchthesamewaythatouradvertisingandmarketingmaterialshaveadistinctappearance.PresentItofferstipsonhowtodeliverwhatyou'vepreparedeffectivelytoanaudience.Presentationsarenotaboutshowi
3、ngaseriesofslides;theyareaboutyou,communicatingamessage,withvisualelementsinasupportingrole.WheretobeginInherbookSecretsofPowerPresentations,MickiHollidaysuggestsansweringthefollowingquestionsasafirststarttoorganizingyourpresentation:·Whatdoestheaudienceneedtoknow?·Whatdoestheaudiencewanttoknow
4、?·Whatarethepossiblebenefitsofasuccessfulmeetingforthisaudience?("What'sinitforme?")·Whatquestionsmighttheaudiencehave?Here'swhatyoudofirst:Stop.Takesometime.AsThomasWatsonSr.usedtoadvise,famously:Think.Youareabouttomountanargument.Whatdoyouneed?Don'tsuccumbtothetemptationofcollectingeveryappar
5、entlyrelevantitemintoajumbleandthentryingtoreshufflethemintoacoherentorder.("Jimhasanicechartonthis,andLisahassomegoodmarketdata,I'llgetthose.")That'stheflawedtechniquebehindmanyofthemoreoverblown,leadenpresentationsyou'veeverdozedthrough.That'sworkingbackwards.Instead,startwithnothing...andwor
6、kforward.Askyourselfthis:Whatismypoint?Everypresentationisanattempttocommunicatesomething.Itmaybeacomplextopic,withlotsofsupportingdata,butfundamentallytherewillalwaysbesomethingsimpleyouwanttosay.Itmightbe"IBMunderstandsyourbusiness,"or"Thistechnologyisthebestforourrequirements"or"Weneedmoreti
7、metodothisjobright."Figureoutwhatyou'retryingtocommunicate,initssimplest,clearest,mostconciseform.Writeitdown,inonesentence.Doesitmakesense?Doesitreallycuttotheheartofwhatyouneedtoconvey?Ifnot,rewriteit.Ifyouonlycoulddeliverthison
